“The ‘New York Writes Itself’ script is a record of the real people in New York and what they have said and done as witnessed by a group of observational New Yorkers. If you hear a great quote or something catches your eye, submit it here as part of the script. Quotes, scenes and characters in the script are selected to be made into productions – like posters, exhibitions, music videos and short films.” Read more at www.newyorkwritesitself.com
(via CR Blog) Stunts, installations, neat tech ideas and UGC – advertising has been experimenting with all manner of new methods of engagement. Discovery Networks Europe’s Federico Gaggio and Patrick Burgoyne CR editor brought together some of the most significant of these ideas in a presentation for the Promax Conference. Here’s their overview of adland’s new directions
“Cool Shit” started as a presentation at the Promax Conference in LA in 2010 by Federico Gaggio, Executive Creative Director at Discovery Networks Europe, and CR editor Patrick Burgoyne (the title was the organisers’ by the way). It was designed to be an inspirational session, rounding up content showing new and interesting ways brands and advertisers had been using the power of digital and social media to establish deeper and more meaningful relationships with their audiences. Since then, updated versions have been presented in London, Berlin and New York. There have also been many requests from audience members for an online version of the presentation. As a general overview of some of the key developing themes in advertising, we thought it would be worth sharing here on the CR Blog. What follows is a transcript of the talk as written up by Gaggio. Read more
American duo Jessica Hische and Russ Maschmeyer. Their site Don’t Fear the Internet is a really great beginners’ guide to the fundamentals of web design, practical but in no way patronising. (via itsnicethat)
Are you a print designer, photographer, fine-artist, or general creative person? Do you have a shitty website that you slapped together yourself in Dreamweaver in that ONE web design class that you took in college? Do you not have a site at all because you’ve been waiting two years for your cousin to put it together for you? Well, we’re here to help. We know that you have little to no desire to do web design professionally, but that doesn’t mean that you want an ugly cookie-cutter site or to settle for one that hasn’t been updated since Hackerswas in theaters. Through short tutorial videos, you’ll learn how to take a basic wordpress blog and manipulate the css, html (and even some php!) to match your aesthetic. You’ll feel empowered rather than crippled by the internet and worst case scenario you’ll at least end up having a better idea of how professional web designers turn your design dreams into a reality on screen.
Many people don’t realize that more than half of Founder Institute companies start the process without their final idea – and in many cases, without an idea at all. In fact, the first 1/3 of the program is devoted to identifying and refining a meaningful, enduring and defensible startup idea.
In the video below from the very beggining of the program, Adeo Ressi outlines a simple, 5-step method to forming and beggining to evaluate startup ideas. Adeo is a serial entrepreneur, founder of the Founder Institute and TheFunded.com, and is on the board of the X PRIZE Foundation. He also runs the Silicon Valley Founder Institute, and has a second child due any day now congrats Adeo!). (via Founder Institute)
There are numerous efforts in the non-profit sector to re-think the way people donate, but not many with a method quite so personal as Taylor Conroy’s. Ten In Three is his initiative to persuade groups of friends to contribute USD 10,000 in just three hours, to be put towards the construction of a new school in a disadvantaged area. Amazing and inspiring idea!
A very cool idea. Technology creates a vacuum that we humans fill with negative emotions by default. If an email content is neutral, we assume the tone is negative. ToneCheck is a “tone spellcheck” app that scans emails for negativity and then helpfully suggests tweaks to make your communication more positive (featured in The New York Times Magazine’s annual Year in Ideas issue). (Unfortunately) requires Microsft Outlook.
Fiorenzo Omenetto shares 20+ astonishing new uses for silk, one of nature’s most elegant materials — in transmitting light, improving sustainability, adding strength and making medical leaps and bounds. On stage, he shows a few intriguing items made of the versatile stuff.
Fiorenzo Omenetto is a Professor of Biomedical Engineering and leads the laboratory for Ultrafast Nonlinear Optics and Biophotonics at Tufts University. His research spans nonlinear optics, nanostructured materials (such as photonic crystals and photonic crystal fibers), biomaterials and biopolymer-based photonics. Most recently, he’s working on high-tech applications for silk.
Amy Radin became one of America’s first Chief Innovation Officers when Citigroup appointed her to the role in 2005. She is currently Chief Innovation officer at E*E*Trade Financial, the leading online discount stock brokerage. (via innovationmanagement.se)
A tangible corporate structure is becoming less necessary for delivering goods and services to consumers, so there’s more pressure on established businesses to embrace technology.
The key to success is to fail fast and fail cheap; harvest the learnings and move on.
Innovation is not a one-year return on investment, or time…. you should probably take a 24-36 month view.
- Establish a pipeline or portfolio of bets approach.
- Focus on understanding potential market/universe size and unit-level business model/economics, not a full P&L statement early on.
- Make the effort to uncover real market needs within the universe of people whom you would like to serve, and stay relentlessly focused on delivering them.
- Engage all functions in the organization as early on as possible. People want to be included, and helping them see what is going on along the way is invaluable.
- Don’t automatically apply traditional business process to innovation – it needs to be faster, more iterative, and is inherently different than how companies may approach running a well-oiled machine.
- Don’t underestimate the criticality of leadership and culture. These will make or break your success. This includes fully-engaging the CEO in your innovation efforts.
Key characteristics of good people in the innovation space:
- Left brain/right brain thinkers
- Bias for execution and getting things done
- The wiring of a start up employee combined with a healthy respect for the benefits of being in an established company (brand, resources, talent, expertise, franchise)
- Leadership ability, which includes influence, communications, teamwork, collaboration
- Ability to embrace ambiguity and not get flustered by it