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“The ability to weave a tale is among the most powerful elements in any leader’s repertoire.” Hollywood producer and Mandalay Entertainment CEO Peter Guber (“The Kids Are All Right“, Oscar nominee ‘Best Picture‘). Here are four that stand out.
Former President Bill Clinton
Though not technically a business leader, Clinton’s leadership skills are formidable. “He is able to glean whats in it for his listener get their attention and then their intention,” Guber says. “His authenticity of purpose enters the room before he speaks the first word. He charms them and disarms them and then rearms them with his narratives.”
Apple Founder Steve Jobs
“Jobs’ Job One is story,” Guber says. ” he knows his devotees can’t just be customers—he needs apostles for his products who tell his story as their own and move it forward. Look at the lines in front of his stores when he opens new products. After he tells his story, the reaction reminds me of folks waiting for a big movie opening.”
POM Founder Lynda Resnick
“Story is Lynda’s mantra,” Guber says. “If she can’t find the story she can tell in the product, she simply doesn’t sell the product. Whether it is POM Wonderful, the pomegranate juice, Get Crackin’ pistachios, or replicas of Jackie O’s pearls, her narrative wins the day and hearts of her audience.”
Under Armour Founder Kevin Plank
“Kevin uses stories to create the impression among athletes that wearing Under Armour beneath your game shirt is a way to drive and fulfill your aspirations as a competitor,” Guber says. “He takes a story about perspiration and brings it to the level of inspiration.”
If history repeats itself, if history is cyclical we might just be on the other side of the cycle. Somewhere in between January 1980 and December 1981 something was beginning which has just ended now, 30 years later, or is starting to repeat itself. We zoomed out from New Year’s Eve to a two-year overview then to zoom in again, month by month.
The film set in the Grande Hotel was now called Mozartbique (2011, CR and Franz Stauffenberg) and has a lot of masks in it. Not African ones. But Star Warsand Fantômas, Frankenstein and Bunny. Our idea is to develop the idea of the opera. We asked René Pollesch if he would help us with performative evenings in different theatre houses, to compile a dramaturgic progress from a ‘congress en miniature’ into a play or an opera with a beginning a middle and an end. Like almost everyone we talked to, Mr.Pollesch liked the idea.
In a way we will try to put things back together. Have one story line, one plot and one ending. One or two Grand Narratives, one or two Plateaux. The opera will be performed in Munich on New Year’s Eve 2010.
Georg Diez and Christopher Roth
read full story at www.8081.biz
and check out the blog with amazing editorial photos of that time.