frank's blog

Apple’s Secret to Delivering a Consistently Good Retail Experience

Posted in ideas, quality by aldorf on July 21, 2012

I hate bringing up this brand always as an example but they do a lot of things right.

The short lesson from this article about Apple’s retail experience is that if you want people to have a consistently good experience with your store, you must CONTROL everything. No element of your store’s experience should be left up to a random element of choice as decided by an hourly employee.

A 2007 employee training manual lays out the A-P-P-L-E “steps of service” with an acronym of the company name: “Approach customers with a personalized warm welcome,” “Probe politely to understand all the customer’s needs,” “Present a solution for the customer to take home today,” “Listen for and resolve any issues or concerns,” and “End with a fond farewell and an invitation to return.” It is reportedly still in use today.

Freedom comes on the other side of control. Question is, how are we controlling the experience in our stores?


News From My Shopping Cart – You Don’t Need Glasses

Posted in ideas by aldorf on December 9, 2010

Elderly will outnumber children by 2050 in most parts of the world (read more). My local grocery store made first adjustments to their carts. I think a great idea not only for old people but for those who left their glasses at home or don’t have this iphone app.

Reinvent Everything – “Color Makes People Happy”, New Paint Shop Opens In London.

Posted in ideas by aldorf on August 25, 2010

Reinvent everything – “Color Makes People Happy”, new paint shop opens in London. Simon March is selling ecofriendly Dutch brand Dofine and he has just 60 carefully selected, quirkily named shades in stock. Pick between Broad Bean, Dog Biscuit or Old Towel.

53 Grove Vale
SE22 8EQ
Telephone 0207 207 1120
E Mail

Tea Shop by We Architecs

Posted in architecture by aldorf on January 26, 2010

The designers have used the teapot as the motif for both the shop, logo and PR material. Tiny backlit holes perforate the shelves and back wall providing a large 3D image of a teapot–a powerful eye-catcher. The image of the teapot dissolves as you approach and becomes part of the display stands of the shop. The design of specialist tea retailer, T-magi is intended to allow the shop itself to be perceived as the display window.

Civilist, Berlin

Posted in art, fashion by aldorf on December 22, 2009

A new store/gallery opened right across my house couple weeks ago. A project by Alex Flach and Andreas Hesse.

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Rootote Shop by Tomato

Posted in architecture, design by aldorf on December 18, 2009

Recently developed interior and display system for the Japanese bag company Rootote. The structure houses canvas bags with prints and graphics. The display swivels and changes shape as people use and interact with it.

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