frank's blog

Perfect Service Innovation: Sell Your Out-of-Office Replies To Highest Bidder

Posted in ideas, innovation by aldorf on May 20, 2011

Emails will not stop rolling in just because the desk is vacant. So when art director Gustav Egerstedt went on paternity leave, Saatchi & Saatchi Stockholm sold his out of office autoreply to production company B-Reel. Those who email Gustav are primarily people who work in advertising and advertising students seeking jobs. This means that Gustav’s out of office autoreply is a good advertising channel for such production companies such as B-Reel. The advertising agency is now developing a beta service at www.outofofficead.com, where anyone can sell their out-of-office replies to the highest bidder, or donate a few lines to charity. (via The Inspiration Room)

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