frank's blog

2011: The Year Social Marketing Grows More Popular

Posted in Media, web by aldorf on February 7, 2011

Companies will continue to stress return on investment and the real value of the customer voice.

The report on Bazaarvoice also includes a number of fascinating insights in the industry. For instance:

  • 73 percent of CMOs report participating in customer reviews
  • 59 percent of CMOs reported seeing average or significant ROI
  • The two most popular places of interaction with customers were company blogs (87 percent) and brand communities (86 percent)
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