frank's blog

Must Read “Nike’s New Marketing Mojo”

Posted in design, ideas, inspiration, Media, quality by aldorf on March 6, 2012

Nike has always been at the forefront of cutting edge philosophies in the world of design, execution and marketing. One of the most innovative in recent memory was the establishing of Nike Digital Sport in 2010, whose aim was to develop devices and technologies that allowed users to track their personal statistics in any sport in which they participated. For those interested in Nike’s marketing philosophies, head over to Fortune to read the fascinating article in its entirety.

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7 Step Framework for Leaders by Deepak Chopra

Posted in blog, inspiration, quality by aldorf on April 28, 2011

(via Sources of Insights) Thanks JD Meier for sharing your insights.

7 Step Framework for Leaders by Deepak Chopra
If you can spell “Leaders”, that’s the key to remembering Deepak’s leadership framework.  Each letter represents a different aspect of being an effective leader:

  1. L – LOOK and LISTEN. Look and listen with your flesh – eyes and ears.  Look and listen with your mind – so you analyze the facts.  Look and listen with your heart — how do you feel about things?  Paint a vision.  The vision has to be compelling.  It has to be inspiring.  It has to be a story.  Deepak says we can get all the facts, but  what gives soul to facts is story.  The story has to authentic and it has to make a difference in our lives.    Without the story, facts remain clinical.  People are actually buying into a story, not the facts.
  2. E – EMOTIONAL BONDING.  Be comfortable with your own emotions.  Understand the emotions of others.  Use emotional intelligence.  Manage relationship in a way that fosters that bonding.  Deepak says that when people are emotionally bonded they are much more effective.
  3. A – AWARENESS.   Be aware of needs and know what’s needed here.  Deepak reminded us there are 7 levels of need from safety to survival to belonging to self-esteem to creative expression to hired consciousness to success.
  4. D – DOING.  Be action-oriented.    If you’re not taking action, then it’s just a dream.  Be a role model for action.  As a tip, Deepak suggests asking your colleagues, “Am I doing what I said i was doing?”  Ask for feedback.  Take calculated risks.  If you’re not going to task risks, then the story remains the same.  According to Deepak, the story only changes when you take calculated risks.
  5. E – EMPOWER YOURSELF.  Empower others.    One of the best ways you can empower others is by noticing their strengths.  Deepak pointed out that according to Gallup research, if you don’t notice their strength, they disengage.   If you criticize them, their disengagement goes up by 20%.  If you ignore them, it goes up by 45%.   If you notice a single strength, disengagement falls to less than 1%.
  6. R – RESPONSIBILITY.  Take initiative.  Take risks.  Above all maintain good health.  Deepak says that .leaders who are really effective are emotionally and physically grounded and stable.  That means getting good sleep, exercising, watching their diet, and they now how to manage stress.
  7. S – SYNCHRONICITY.
more at Sources of Insights…
Deepak Chopra Live

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