The guys at BERG are just amazing. No wonder they came up with an amazing product.
Here’s what’s important…
1. Printers are the most boring things around-(we worked on Epson and know the challenges) these guys managed to make one that’s cool
2. It’s cool because it has personality- “little printer” shifts it from a inanimate object to something personal and cute
3. It’s cool because the form factor plays with our conception and expectations of a printer
4. Small is the way to go because it matches and fits with our other devices- it’s a printer that doesn’t look out of place with our mobile devices and it looks like we can take it wherever we go
5. It recognizes and demonstrates to us that we might have things on our mobile devices that warrant printing- smart user understanding
6. HP dominates the business and has spent millions trying to make printers cool and they have failed every single time
7. Anyone can have an idea, but not everyone brings them to life
8. You need to bring it to life in a clever way- Berg’s film is great and agencies should have no problem doing this part
9. If you can dream it up- why not make it real? There’s nothing stopping you from dreaming up a product, bringing it to life and selling it- why not make your own products? (via influxinsights)
In his annual letter to shareholders, Amazon CEO Jeff Bezos explains why his company continues to re-invest in technology.
Random forests, naïve Bayesian estimators, RESTful services, gossip protocols, eventual consistency, data sharding, anti-entropy, Byzantine quorum, erasure coding, vector clocks … walk into certain Amazon meetings, and you may momentarily think you’ve stumbled into a computer science lecture.
Look inside a current textbook on software architecture, and you’ll find few patterns that we don’t apply at Amazon. We use high-performance transactions systems, complex rendering and object caching, workflow and queuing systems, business intelligence and data analytics, machine learning and pattern recognition, neural networks and probabilistic decision making, and a wide variety of other techniques. And while many of our systems are based on the latest in computer science research, this often hasn’t been sufficient: our architects and engineers have had to advance research in directions that no academic had yet taken. Many of the problems we face have no textbook solutions, and so we — happily — invent new approaches…Read full article.
All the effort we put into technology might not matter that much if we kept technology off to the side in some sort of R&D department, but we don’t take that approach. Technology infuses all of our teams, all of our processes, our decision-making, and our approach to innovation in each of our businesses. It is deeply integrated into everything we do.
Mirror, an interactive follow up to Sour’s Award-winning “Hibi No Niero, has been awarded gold for media innovation and non-broadcast media at the Art Directors Club global awards in New York. The music video for Japanese band Sour‘s “Mirror” track, best viewed in Chrome or Safari, pulls in video from users’ webcam, Twitter and Facebook accounts. The song ‘Utsushi Kagami’ (Mirror) sings about the fact that everything and everyone around you is a mirror that reflects yourself. You can find who you are in the reflection of others. (via InspirationRoom).
$5227 was raised through 63 backers at Kickstarter. Those who pledged $30 or more received a promotional flyer signed by the members of SOUR, and a first look at the video prior to the release. $50 or more earned an mp3 of the new track ‘Mirror’. $100 or more earned the right to a name on the music video credit list under Special Thanks. $200 or more earned entry as special guest to the SOUR album release concert in Tokyo on December 19. $500 or more was recognised with a special SOUR T shirt & Eco bag. $1000 or more earned free video concept work from Masashi Kawamura.