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College Kids Research On How Social Media Can Be Used Effectively

Posted in blog, ideas, internet, web, your take on... by aldorf on March 9, 2011
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Last year, Sprint gave students in a marketing class at Emerson College 10 smartphones with unlimited wireless access. In return, Sprint received free marketing work for their budding 4G network in Boston from students who blogged and tweeted, and more importantly were able to record firsthand how social media could be effectively used at the company.

Unbeknownst to many, companies have increasingly turned to universities for research on social media. This isn’t highly unusual, as traditionally manufacturers have given financial support to universities conducting research relevant to their companies. In the past though, support has been given to “hard” sciences, for example to the research of pharmaceutical drugs. Companies had never partnered with universities to better understand social media.

However, this appears to be changing. Programs at Northwestern, Emerson, Arizona State, and the University of Florida have been partnering with businesses to specifically research how social media can be used effectively. “It’s allowing for a new kind of research that just wasn’t even possible a few years ago,” says associate professor Dmitri Williams, the Wall Street Journal reports. In a world where social media continues to be a buzz word, businesses are looking for every advantage they can get.

As an example of how social media is being examined, the Wall Street Journal reported that at one class at Arizona State University, the students divided into teams to generate buzz around FoxSportsArizona.com. Fox Sports Net, a group of regional sports channels, will be working with 10 schools as part of a program it calls Creative University.

Despite the successful results from the companies thus far, is it a good idea for companies to conduct social media research at the university level?

Although there are advantages, as seen above, there are hidden costs as well. The time needed to establish a partnership with a program and the commitment the company gives to a university and its students; these may not always be financially related, but they are important nonetheless. Even with this commitment, in return the company would receive students who spend a limited amount of time per week on the project and who have multiple sources competing for their attention. As creative as students can be, they are not working 9AM to 5PM on these projects.

The lack of time and attention is particular true in the examples above, where businesses partnered with undergraduate programs. Traditionally, companies that have lent financial support to “hard” sciences have supported graduate programs, namely PhD students, and these students, in addition to having more time to spend, are under strict supervision. A PhD student, it could be argued, is more similar in their commitment to a project to a full-time employee than to an undergraduate student.

There is no such thing as a free lunch, and perhaps the costs, hidden or explicit, of conducting social media research at the undergraduate level outweigh the benefits. (via socialbeat)

 

John’s Phone – Meet the World’s Most Basic Glorious Cell Phone

Posted in design, ideas, innovation, your take on... by aldorf on December 6, 2010

John’s Phone is the world’s most basic cell phone. They have 5 colors to choose from and a limited Gold Edition. John’s Phone allows you to make and receive calls anywhere in the world: no frills and no unnecessary features such as a camera, text messaging and an endless number of ringtones. John’s Phone keeps things simple. Designed by John Doe Amsterdam, making the cell phone a unique piece of Dutch design.

John’s Phone is a large-key phone. It requires no explanation. Perfect as a kids’ cell phone and for older users too.

The back of the phone features a flap containing an address book and a pen.

More about John’s Phone here.

 

Making Future Magic – Excellent Future Forecast by Dentsu + Berg

Posted in film, ideas, pioneers by aldorf on November 24, 2010

This is the first of two video sketches illustrating some of the ideas and principles behind Dentsu London’s communications strategy Making Future Magic.

This is part of a collaboration between Dentsu London and BERG. You can read more about both films at Dentsu London’s blog bit.ly/​mediasurfaces and on BERG’s blog here bit.ly/​incidentalmedia and here bit.ly/​thejourney_ms

GM vs. Zip Car: Video Lessons On Innovation

Posted in blog, ideas by aldorf on July 10, 2010

One of my favorite ways to learn about innovation is to observe real world cases of business transformation.  A great comparative case study can be found in the auto-industry, one of the big industrial objects of innovation desire.

read my post on hubbleinnovations.com

Suspicious Minds At Klemm’s Berlin

Posted in art, photography by aldorf on November 15, 2009

 

suspicious minds

The exhibition ‚Suspicious Minds’ puts its focus on men that lead in reality – apart from their function – a life in the periphery. Viktoria Binschtok deals with the amassed depictions of state receptions, public announcements and speeches. When one takes a close look on the press pictures of the mighty of this world, one can actually discover a remarkable parallelism: there is at least one man behind every politician that guards him or her. Especially in times of constant terror threat and enforced security control, this is a more and more common picture. These poker-faced, well-dressed men act inconspicuously in the back. It is striking how much they resemble each other in their attempt to disclose the putative mistake in the system. They are encircled by an aura of absence and at the same time most possible tension and concentration. Their facial expression seems totally indifferent and hence enforces the focus on their stereotypical gestures and postures.

Suspicious Minds, Viktoria Binschtok

www.klemms-berlin.com

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