frank's blog

Stop Kony – This Is Powerful Social Media

Posted in film, innovation, internet by aldorf on March 7, 2012

This is how to utilize social media!

KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice. Pledge your support by donating here: bit.ly/konydonate and continue to share this story. GOAL: 500,000 shares

Mobile Web Growing 8x Faster Than Web

Posted in Media, web by aldorf on March 6, 2012

The mobile web is growing 8 times faster than the web grew in adoption. Companies like Amazon, eBay, PayPal, and Google were all products of the initial web explosion.  They disrupted countless established business – some of which never recovered. Today, 3 times more smartphones are activated every minute than there are babies born. Read more…

Check out my “Future of Mobile Internet” presentation.

Occupy The Internet!

Posted in blog, Media, web by aldorf on December 1, 2011

Are you a “webmaster”, admin, blog owner or someone with access to index.html files? Are you interested in taking part in the recent global wave of revolution from the comfort of your home computer? Occupy the Internet! (via graffitiresearchlab)

 

Every Big Idea Starts With A Simple Sketch

Posted in design, ideas, Media, web by aldorf on November 26, 2011

Twitter first draft by Jack Dorsey.

Citizenside – Journalism At Play

Posted in film, Media, photography, web by aldorf on August 3, 2011

Citizenside’s goal is to create the largest online community of amateur and independent reporters where everyone can share their vision of the news by uploading photos and videos for fellow reporters to see.

sell photos videos to the press and media around the world.

If you have an interesting news-related image or video, Citizenside will contact media outlets on your behalf and offers you a much higher percentage of the sales price than those offered by traditional agencies (up to 75%).

Citizenside has around 10.000 regular contributors. In 2008 it sold the first public video of french trader Jerome Kerviel–whose illicit trade cost French bank Société Générale billions of dollars. The video was syndicated to several publications for around EUR 100.000

Citizenside was created in 2006 by three young associates passionate about the news (two cousins and a friend!) whose complementary experience offers you the best representation when it comes to selling your content.

In November 2007, Agence France-Presse (AFP), the 3rd largest news agency in the world, and the IAM company became shareholders in the Citizenside agency (formerly Scooplive). Primary shareholder of the IAM company and ex-CEO of France Televisions, Xavier Gouyou-Beauchamps, then became president of Citizenside.

Mirror – Beautiful Interactive Music Video Wins Gold

Posted in Animation, film, innovation, Media, music by aldorf on April 27, 2011

Mirror, an interactive follow up to Sour’s Award-winning “Hibi No Niero, has been awarded gold for media innovation and non-broadcast media at the Art Directors Club global awards in New York. The music video for Japanese band Sour‘s “Mirror” track, best viewed in Chrome or Safari, pulls in video from users’ webcam, Twitter and Facebook accounts. The song ‘Utsushi Kagami’ (Mirror) sings about the fact that everything and everyone around you is a mirror that reflects yourself. You can find who you are in the reflection of others. (via InspirationRoom).

Filming was produced by directors Masashi KawamuraQanta Shimizu andSaqoosha.

$5227 was raised through 63 backers at Kickstarter. Those who pledged $30 or more received a promotional flyer signed by the members of SOUR, and a first look at the video prior to the release. $50 or more earned an mp3 of the new track ‘Mirror’. $100 or more earned the right to a name on the music video credit list under Special Thanks. $200 or more earned entry as special guest to the SOUR album release concert in Tokyo on December 19. $500 or more was recognised with a special SOUR T shirt & Eco bag. $1000 or more earned free video concept work from Masashi Kawamura.

JUNE 16th 2014 – The Idea That Moved Tunisia To Rebuild Their Country

Posted in ideas, Media by aldorf on April 19, 2011
Spot on comment from Dabitch on adland.tv
“It’s not the media chosen, it’s the idea, it’s the message, it’s the spread, and here it all comes together beautifully. Reinvigorating an entire country, encouraging them to dust off their shoulders, look to the future and get back to working together for a better life.”
Awards : 2 Gold (Media and Integrated), 1 Silver ( Media) , 2 Bronze (Direct) at Dubai Lynx 2011
Full details at http://www.dubailynx.com/winners/2011/
Advertising Agency: MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Creative Director: Nicolas Courant
Copywriters Mehdi Lamloum/ Asma Kanzari/ Yosri Mimouna/ Yassine Boughaba/ Moez Achour
Associate Creative Director : Gerald Heraud

The GOAB Concept – Integrating TV Into Your Digital Ecosystem

Posted in film, ideas, Media by aldorf on April 19, 2011

Interesting to see how we define and describe concepts in times of merging technology. Syzygy says it’s a new TV experience concept. To me it’s more taking the focus off TV and connecting it with all your other devices. Your TV becomes part of the already existing ecosystem of mobile digital tools and is one of many media surfaces. An opportunity to create more interactive content and keeping the fixed mounted screen in your living room on and alive. Reminds me of another great example by BERG, London.

College Kids Research On How Social Media Can Be Used Effectively

Posted in blog, ideas, internet, web, your take on... by aldorf on March 9, 2011
ASU Logo

Image via Wikipedia

Last year, Sprint gave students in a marketing class at Emerson College 10 smartphones with unlimited wireless access. In return, Sprint received free marketing work for their budding 4G network in Boston from students who blogged and tweeted, and more importantly were able to record firsthand how social media could be effectively used at the company.

Unbeknownst to many, companies have increasingly turned to universities for research on social media. This isn’t highly unusual, as traditionally manufacturers have given financial support to universities conducting research relevant to their companies. In the past though, support has been given to “hard” sciences, for example to the research of pharmaceutical drugs. Companies had never partnered with universities to better understand social media.

However, this appears to be changing. Programs at Northwestern, Emerson, Arizona State, and the University of Florida have been partnering with businesses to specifically research how social media can be used effectively. “It’s allowing for a new kind of research that just wasn’t even possible a few years ago,” says associate professor Dmitri Williams, the Wall Street Journal reports. In a world where social media continues to be a buzz word, businesses are looking for every advantage they can get.

As an example of how social media is being examined, the Wall Street Journal reported that at one class at Arizona State University, the students divided into teams to generate buzz around FoxSportsArizona.com. Fox Sports Net, a group of regional sports channels, will be working with 10 schools as part of a program it calls Creative University.

Despite the successful results from the companies thus far, is it a good idea for companies to conduct social media research at the university level?

Although there are advantages, as seen above, there are hidden costs as well. The time needed to establish a partnership with a program and the commitment the company gives to a university and its students; these may not always be financially related, but they are important nonetheless. Even with this commitment, in return the company would receive students who spend a limited amount of time per week on the project and who have multiple sources competing for their attention. As creative as students can be, they are not working 9AM to 5PM on these projects.

The lack of time and attention is particular true in the examples above, where businesses partnered with undergraduate programs. Traditionally, companies that have lent financial support to “hard” sciences have supported graduate programs, namely PhD students, and these students, in addition to having more time to spend, are under strict supervision. A PhD student, it could be argued, is more similar in their commitment to a project to a full-time employee than to an undergraduate student.

There is no such thing as a free lunch, and perhaps the costs, hidden or explicit, of conducting social media research at the undergraduate level outweigh the benefits. (via socialbeat)

 

The New City – First Episode Of BMW Documentaries Launches Today

Posted in film, ideas, Media, web by aldorf on February 2, 2011

(via Faris Yakob)

The first episode of BMW Documentaries: Wherever You Want To Go launches today.

I’m excited.

It has Buzz Aldrin in it. He’s completely awesome.

For the last 100 years, cities have been designed around cars.

In 1800, only 3% of people lived in cities.

In 2008, we became a primarily urban species for the first time – more of us now live in cities than in rural areas.

Soon, many of us will live in megacities [cities with more than 10 million people] and living at this level of human density will represent a shift of similar magnitude.

So, when BMW wanted to explore the future of mobility, we started with The New City.

When we developed the concept, we wanted to create a documentary that was of and for the web.

Content that reflected how content is viewed, discussed, and propagated online.

So, while the films are available at all good videosharingsites, the website provides an enhanced viewing experience.

The films are designed to be non-linear, hypertextual. So you can explore additional pieces of content around the primary narrative, in real time, inside the video player, and then jump straight back into the primary narrative.

The films are designed to precipitate discussion from different points of view, so, by logging in with Facebook, you can comment on specific moments, creating conversations around them.

 

 

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