Nike has always been at the forefront of cutting edge philosophies in the world of design, execution and marketing. One of the most innovative in recent memory was the establishing of Nike Digital Sport in 2010, whose aim was to develop devices and technologies that allowed users to track their personal statistics in any sport in which they participated. For those interested in Nike’s marketing philosophies, head over to Fortune to read the fascinating article in its entirety.
“The Heaviness Of Being Successful Was Replaced By The Lightness Of Being A Beginner Again, Less Sure About Everything.” – Steve Jobs
After yesterdays news about another medical leave of him, I remembered his commencement address atStanford from 2005.
***Interesting read (October 2010): John Sculley on Steve Jobs and on the value of experience. Interview transscript***