Must Read “Nike’s New Marketing Mojo”

Nike has always been at the forefront of cutting edge philosophies in the world of design, execution and marketing. One of the most innovative in recent memory was the establishing of Nike Digital Sport in 2010, whose aim was to develop devices and technologies that allowed users to track their personal statistics in any sport in which they participated. For those interested in Nike’s marketing philosophies, head over to Fortune to read the fascinating article in its entirety.

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First Camera-Phone Image From 1997

First camera-phone image taken by Philippe Kahn at the birth of his daughter Sophie on June 11, 1997 and wirelessly shared with more than 2000 people around the world instantly.

Sink or Swim School of Engineering Talk by Instagram Founders

Co-Founders Kevin Systrom and Mike Krieger were able to launch Instagram without being computer science graduates. Krieger is proud of this fact, as it shows students from other disciplines can start companies in the technology space. He recalls his most valuable Stanford courses as the ones that taught him to define questions and then allowed him the freedom to seek the answers. In this clip, fellow Co-Founder Kevin Systrom also talks about the importance of connecting with other members of the entrepreneurial community. (via ecorner)

Floating Orchestra by Poietic Studio

The Idea: 19 spheres come to life, as you become a supernatural conductor. Each ball becomes an orchestral instrument that increases in volume as it physically rises. You can create your own soundscape whilst the balls levitate and dance to the music.

This is currently controlled via the touch screen of an iPhone, however, it may soon be naturally controlled with your movement.

GIF Shop – Brilliant New iPhone App

Love it! The animated .gif maker for your iPhone. Easily create and edit looping animations, upload to Facebook, Twitter and Tumblr all on the go! get it at the app store

Mobile Internet Facts [Slideshare]

Facts and data around mobile internet and mobile applications that I researched and prepared a couple month ago.

News today, FWA is pleased to announce the upcoming release of: The App and Mobile Case Study Book (by TASCHEN) pre-order at http://www.thefwa.com/book/tamcsb.html

 

Björk’s new album is interactive

Biophilia is an iPhone/iPad release of Björk’s latest album created in collaboration with Scott Snibbe and her longtime design collaborators M/M (Paris). Comprising a suite of musical pieces and interactive artworks, Biophilia is released as ten in-app download experiences that are accessed through a three-dimensional galaxy, the album’s theme song Cosmogony. The first single Crystalline, is now available, others soon to follow. (Read more)

Björk Biophilia app intro narrated by David Attenborough.

 

Apple Takes On Instapaper

The news comes only a few days after Arment said that he will retire the free version of Instapaper on the iPhone and iPad, …

Instapaper developer Marco Arment doesn’t seem too worried though, saying on Twitter,

“For many reasons, I believe Instapaper would still have a market even if Apple implemented Reading List synced to iOS devices.” He also said that it appears the feature is more closely imitating ReadItLater at the moment, which isn’t as feature-rich as Instapaper.

Related Blog Post

• Paid Apps vs. Free Apps – Intriguing Insights by Marco Arment (Instapaper)
• Apple takes on Instapaper, ReadItLater with “Reading List” for Safari (venturebeat.com)

Paid Apps vs. Free Apps – Intriguing Insights by Marco Arment (Instapaper)

First of all, kudos to Marco for creating with Instapaper a useful and one of my favorite tools out there. This is a great blog post about an experiment he started last fall.

Last fall, I conducted an experiment: I quietly removed Instapaper Free from the App Store for three days, leaving only the full, $4.99 Instapaper app. Not only did sales increase incrementally, but nobody seemed to notice.

On March 12, knowing I was heading into very strong sales from the iPad 2’s launch, I pulled Free again, this time for a month. Again, nobody noticed, and sales increased (although it’s hard to say which portion of the increase, if any, is attributable to Free’s absence, since most of it is from the iPad 2’s launch).

This break went so well that I pushed the return date back by another month. I may keep it out indefinitely, effectively discontinuing Instapaper Free.

Here’s why: …read full blog post (recommended)

A couple of his insights

Customer reviews: Instapaper Free always had worse reviews in iTunes than the paid app. Part of this is that the paid app was better, of course, but a lot of the Free reviews were completely unreasonable…

Product design: If you have a free version of your app, that will be the only version many people will ever see. So, for the Free users, that app — that extremely limited app that lacks almost all of Instapaper’s best features — is what they think Instapaper is.…

Demand: Maybe you think there aren’t enough people willing to pay $5 for an app with no free version. I used to think that, too. But I was wrong.

The GOAB Concept – Integrating TV Into Your Digital Ecosystem

Interesting to see how we define and describe concepts in times of merging technology. Syzygy says it’s a new TV experience concept. To me it’s more taking the focus off TV and connecting it with all your other devices. Your TV becomes part of the already existing ecosystem of mobile digital tools and is one of many media surfaces. An opportunity to create more interactive content and keeping the fixed mounted screen in your living room on and alive. Reminds me of another great example by BERG, London.

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