Markets, consumer behavior and how businesses connect with customers are all directly impacted by technology.
The increasingly important role of technology, combined with global economic unrest, means a company’s brand is more important today than it has ever been. Consumers, in search of certainty, rely heavily on a brand’s symbolism and significance
Digital Darwinism is the evolution of consumer behavior when society and technology evolve faster than some companies’ ability to adapt.
Babson College cited a rather humbling statistic; “Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.”
24/7 Wall St. published its annual list of “Ten Brands That Will Disappear in 2012.” The publication predicts the demise of some of the world’s most recognizable brands, including Sony Pictures, American Apparel and Nokia.
“For me, marketing is about values. This is a very noisy world and we’re not going to get a chance to get people to remember much about us. So, we have to be very clear what we want them to know about us.” (Steve Jobs)
The company then looked inward in an attempt to answer the questions: Who is Apple; What does it stand for and where does the brand fit in the world.
“What we’re about isn’t making boxes for people to get their jobs done,” said Jobs during the company meeting,” Apple’s core value is that we believe people with passion can change the world…for the better. Those people, crazy enough to think that they can change the world are the ones that actually do.…Here’s to the crazy ones.”
McDonald’s is adapting to a new era, creating an experience marked by muted colors, wooden tables and faux leather chairs. And, that’s just the beginning. McDonald’s is pouring $1 billion into redesigning the consumer experience.
Everything begins with embracing a culture of innovation and adaptation — a culture that recognizes the impact of disruptive technology and how consumer preference and affinity is evolving.
If a organizations cannot recognize opportunities to further compete for attention and relevance, it cannot, by default, create meaningful connections, a desirable brand or drive shareable experiences. The brand, as a result, will lost preference in the face of consumer choice, which may one day lead to its succumbing to digital Darwinism.
The mobile web is growing 8 times faster than the web grew in adoption. Companies like Amazon, eBay, PayPal, and Google were all products of the initial web explosion. They disrupted countless established business – some of which never recovered. Today, 3 times more smartphones are activated every minute than there are babies born. Read more…
Check out my “Future of Mobile Internet” presentation.
A team from the MIT media lab has created a camera with a “shutter speed” of one trillion exposures per second — enabling it to record light itself traveling from one point to another. Using a heavily modified Streak Tube (which is normally used to intensify photons into electron streams), the team could snap a single image of a laser as it passed through a soda bottle. In order to create the slow-motion film in the video we’ve got after the break, the team had to replicate the experiment hundreds of times. The stop-motion footage shows how light bounces through the bottle, collecting inside the opaque cap before dispersing. The revolutionary snapper may have a fast shutter but the long time it takes to process the images have earned it the nickname of the “the world’s slowest fastest camera.” (via engadget.com)
It’s a start but – wow – that’s amazing and something the world has been waiting for since 1987. It’s not quite a Holodeck, but it’s tantalizingly close.
The reasearch arm of Microsoft, unlike the rest of the company, spends its days spinning crazed dreams into hacked reality.
Today Microsoft Research released a rather fascinating demonstration of one of its projects, what it calls a ‘holodesk,’ which has the potential to change the way we physically interact with digital items. Sounds trippy? That’s because it is. The user, looking down on a pane of glass, sees items (balls, blocks, whatever) on that screen. With their hands underneath the glass, they can move their appendages and digits and prod those images as if they were directly touching them.
It’s a bridge, essentially, between the physical and the digital. Microsoft dubs the idea at the “research project” stage only, so don’t get your hopes up about getting one for yourself. And of course, it uses a Kinect.
Now, if this is only a research project, why does it matter? Microsoft, as a company, is working on all fronts to build on what it calls ‘natural user interfac[ing].” What this means is that the firm is looking past the keyboard and mouse (blasphemy) and is instead working with touch, voice, and so forth. This is especially important in the tablet world that the company is so desperately behind in.
it’s hard not to wish that more of what Microsoft Research was market-ready. (via thenextweb)