frank's blog

Prototyping “Love Handles” – The Copenhagenize Way

Posted in design, ideas, innovation by aldorf on October 25, 2011

Hire Great People – David Kelley, IDEO

Posted in conference, ideas, quality by aldorf on April 28, 2011

(watch the video or read the transcript)

“The next thing I want to say is about hiring great people. It seems like this is pretty obvious, but many people don’t spend a lot of time on it. They kind of have a conventional HR department or a conventional way of choosing who works in their company. I think you have to spend much more energy on it and be much more creative about deciding who it is that you hire. The individual is important. You certainly have to hire people who don’t fit into your organization or who can stimulate the organization and don’t kind of have the kind of corporate code involved in them. This is kind of a Bob Sutton kind of point of view. But more and more it’s about the team. Building hot teams. And that involves having people with many different disciplines, people who are generalists but also have empathy for people who are experts at different areas. Hal Levitt’s book about hot groups, you can read that and find all the things that are necessary to make a hot group. It’s very important that the groups be of a size. Many of the groups that I belong to, like the Mechanical Engineering faculty, are too large to actually be a hot group. And so you have to spend a lot of time figuring out how to make the group small enough, eight to 12 people, so that they can function by breaking the group down into those sizes. But one of the main things is just to have an unfair advantage in doing your hiring. IDEO has this unfair advantage called Stanford University which we’ve snuggled up next to and have a strong program with. Many companies should have closer relationships with their local universities. I’ve been quoted lots of times in places like Fortune. There’s an article about how I’m basically saying if I hire the right people and everything else will work out. I mean, that’s not exactly true, but it makes for good journalism. But the main thing about hiring people is you have to have a point of view about who you want in your company. And I don’t mean that you want people who have four Os from a certain school in their circuits courses. And Bob Sutton, who studied IDEO for a long time, who’s a professor here, has this point of view that he calls ‘attitude of wisdom’. And so IDEO goes about hiring, we make sure that every single person who’s hired by the company has been what we call ‘lunched’ by 10 other people, meaning that you’ve been taken to lunch by that person and that person gives you a 9, a 10 on a scale of ‘this is a good fit for IDEO’. One of the major fits is what we call the ‘attitude of wisdom’, which is, is this person the kind of person who has the force of personality to really get their ideas out there, because we really want somebody who is not shy about getting their ideas out and vocal about it and works hard at trying to win everybody over that theirs is a good idea, and that they have the balance with that to actually consider that their idea might be improved upon by others. And you know the kind of people who have one side or the other, right? Too shy to kind of get involved or too arrogant to not see that their idea can be improved upon and built upon by others. And so looking for that balance, it’s really easy to see who has that characteristic. And it turns out that kind of technical competence around here and so forth is easier to find and this kind of fit is hard. And this is where I talk about limits to growth. IDEO has not grown at all based on financial reasons or how much money we want to make or what the numbers went to be. We grow because we find another one of these people. So we started with two, we’re at about 430, and it’s just from one at a time picking off these people. When the dotcoms were growing really good, I was on the board of a few of them and they were like hiring stuff and they kept saying what great people they had, and I thought to myself that as they approach the total population of the United States–like 250 million people–in their company, by definition they would have average people in their company. If you know about having a good group, if you don’t have a t-shirt, if your group is not represented by a t-shirt, then you’re not part of a really good group.”

Another video on that topic by Marissa Mayer, she joined Google in 1999 as Google’s first female engineer and led the user interface and webserver teams at that time. She is Vice President of Location and Local Services at the company.

Challenge yourself against better players and you’ll become star of the team.  Google’s Vice President of Location and Local Services, Marissa Mayer, reflects on her personal experience working with some of the finest talent in high-tech, and points out that working with the best empowers each player to excel.

c60 Redux – Touch Your Digital Music

Posted in design, innovation, Media, music by aldorf on December 21, 2010

by IDEO’s Design Director Martin Bone and Materials Scientist Kara Johnson.

The concept behind the C60 Redux is this: We’ve gone from handling vinyl, tapes and CD‘s to clicking on MP3’s, losing tactility in the process and making a casualty of the mix tape. Is it possible to bring that back in a digital way? Bone, Johnson, and a group of IDEO designers endeavored to do so by creating a music player built with RFID readers and some Arduino Mini Pros, all housed in a record player case. See for yourself.

(via Core77)

 

How To Visualize Your Business Model by Tom Hulme

Posted in ideas, quality by aldorf on November 10, 2010

Posted in blog, design, ideas by aldorf on November 15, 2009

design thinking

 

Tagged with: , , , , ,

The Big Questions

Posted in ideas by aldorf on September 9, 2009

BigQuestion

This is so 2008 but it is so neat. Every creative process starts by asking questions. IDEO came up with this desktop application. A new question every day…

http://www.ideobigquestions.com/

%d bloggers like this: