Interesting to see how we define and describe concepts in times of merging technology. Syzygy says it’s a new TV experience concept. To me it’s more taking the focus off TV and connecting it with all your other devices. Your TV becomes part of the already existing ecosystem of mobile digital tools and is one of many media surfaces. An opportunity to create more interactive content and keeping the fixed mounted screen in your living room on and alive. Reminds me of another great example by BERG, London.
Real sustainability can best be achieved by creating better-made products designed to be reused as well as recycled. Replenish’s flagship product is an eco-friendly, ultra concentrated multi-surface cleaner in a radically new reusable bottle. Not only does it make cleaning easier but it saves you money and it’s better for the environment.