“[The late] Steve Jobs said it best: ‘Why would the big four music companies agree to let Apple and others distribute their music without using DRM systems to protect it? The simplest answer is because DRMs haven’t worked, and may never work, to halt music piracy.'” says marketing professor Dinah Vernik. “And our research presented a counterintuitive conclusion that in fact, removing the DRM can be more effective in decreasing music piracy than making the DRM more stringent.”
Because a DRM-restricted product will only be purchased by a legal user, “only the legal users pay the price and suffer from the restrictions,” the researchers write. “Illegal users are not affected because the pirated product does not have DRM restrictions.”
“Removal of these restrictions makes the product more convenient to use and intensifies competition with the traditional format (CDs), which has no DRM restrictions,” Vernik says. “This increased competition results in decreased prices for both downloadable and CD music and makes it more likely that consumers will move from stealing music to buying legal downloads.” Read full article here.
I know not exactly comparable options but both landed in my inbox today. Noisey is having a launch Party tonight in Berlin and Music Beta is handing out invitations (U.S. only).
Noisey is a new video-based platform from Vice for showcasing the most essential new music by emerging talents from all corners of the globe. Tonight is the official launch of Noisey in Germany, and one of Berlin’s own stages for new music, Tape.
Music Beta by Google. “You can get to your personal music collection at home or on the go. Listen from the web or any enabled device with the Music app available from Android Market. Not online? No problem. The songs you’ve recently played will automatically be available offline. You can also select the specific albums, artists and playlists you want to have available when you’re not connected.”
- An Island in the Cloud (gizmodo.com)
- A First Look At Google Music Beta (techcrunch.com)
- Google officially launches its music service, Google Music Beta (mashable.com)