frank's blog

Must Read “Nike’s New Marketing Mojo”

Posted in design, ideas, inspiration, Media, quality by aldorf on March 6, 2012

Nike has always been at the forefront of cutting edge philosophies in the world of design, execution and marketing. One of the most innovative in recent memory was the establishing of Nike Digital Sport in 2010, whose aim was to develop devices and technologies that allowed users to track their personal statistics in any sport in which they participated. For those interested in Nike’s marketing philosophies, head over to Fortune to read the fascinating article in its entirety.

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“The New Normal” by Peter Hinssen [Video]

Posted in ideas, internet, quality by aldorf on August 10, 2011

The idea behind the New Normal is quite simple: ‘We’re halfway there’. The New Normal is about all things we call ‘digital’, and in the digital revolution we’re probably only halfway there. That means we have as much journey ahead of us as we have behind us.

 

In The New Normal Peter presents how companies may address a society without digital limits. Quite poignantly, Peter points out that organizations are increasingly faced with customers and consumers who no longer tolerate limitations in terms of pricing, timing, patience, depth, privacy, convenience, intelligence. A number of new rules will apply in the New Normal. Consumers will have zero tolerance for digital failure. They will expect to get internet access anytime, anyplace. Internet and connectivity will be just as ubiquitous as electricity. Consumers will demand fulfillment of their information needs instantaneously. The effect on companies will be tremendous. They were just getting used to coping with an 24 hour economy, and now they will have to cope with the ‘experience economy’: customers will demand interaction with providers of services and products on their conditions. They will expect the digital user experience to be easy and interesting. Every interaction with a customer must be viewed as a ‘make or break’ moment for the relationship with the customer. IT departments too will have to adopt a new way of working. They will have to react more flexible to the demands of the business side of the company. IT-departments were used to build big systems, now they will have to create small, flexible structures that can be adapted quickly. They no longer have to build pyramids, they must put up tents instead. In The New Normal, Peter Hinssen looks at the way companies have to adapt their information strategy, their technology strategy, their innovation strategy and the way they are organized internally. This book is an interesting read for any manager who is concerned with the future of his company as it is hit by the digital revolution. (via Peter Hinssen.com)

On the Edge – Seven on Seven Event 2011 by Rhizome

Posted in Animation, art, conference, design, inspiration, Media by aldorf on June 2, 2011

Seven on Seven by Rhizome. Just Inspiring to see great collaboration between very talented people and the field of art and technology.

First video I had to watch was a collaboration between Zach Lieberman and Bre Pettis,

Growing Knowledge : The Evolution of Research – Exhibition at British Library 10/12/2010 – 7/16/2011

Posted in ideas by aldorf on October 27, 2010

Growing Knowledge: The evolution of research. An exhibition at the British Library showcasing innovative research tools 12 October 2010 – 16 July 2011.

Berlin – 70 Workers Are Building A Wooden 4 x 12 m “Digital” Time Display in Real Time

Posted in architecture, art, ideas by aldorf on August 25, 2010

standard-time.com

70 workers are building a wooden 4 x 12 m “digital” time display in real time: a work that involves 1611 changes within 24 hour period. Seamlessly documented and shot on video, a 24 hours movie or clock is now available. Standard Time is an artwork by Mark Formanek, realized by Datenstrudel in coproduction with Bigfish GmbH. Supportet by Stiftung Kunstfonds & Filmstiftung NRW, Skulpturenpark Berlin.

Your take on…The Power Of Undo?

Posted in your take on... by aldorf on September 17, 2009

Computer tools give us the option to undo things infinitely. Digital media is a forgiving media. Some believe that the feature makes people more creative, others think the opposite. Which side are you on?

(from the book John Maeda “The Laws Of Simplicity”)


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