“[The late] Steve Jobs said it best: ‘Why would the big four music companies agree to let Apple and others distribute their music without using DRM systems to protect it? The simplest answer is because DRMs haven’t worked, and may never work, to halt music piracy.'” says marketing professor Dinah Vernik. “And our research presented a counterintuitive conclusion that in fact, removing the DRM can be more effective in decreasing music piracy than making the DRM more stringent.”
Because a DRM-restricted product will only be purchased by a legal user, “only the legal users pay the price and suffer from the restrictions,” the researchers write. “Illegal users are not affected because the pirated product does not have DRM restrictions.”
“Removal of these restrictions makes the product more convenient to use and intensifies competition with the traditional format (CDs), which has no DRM restrictions,” Vernik says. “This increased competition results in decreased prices for both downloadable and CD music and makes it more likely that consumers will move from stealing music to buying legal downloads.” Read full article here.
the Ultraviolet video is a bit cheesy but worth watching. Dece Ultraviolet is
the latest attempt by the entertainment industry to distribute its content securely. The basic idea behind UltraViolet is the cloud based digital locker for content and rights licenses. DECE (Digital Entertainment Content Ecosystem) which is a cross-industry consortium of over 50 companies (and growing, Apple and Disney are missing!) committed to make UltraViolet the next generation standard for rich media experience where the users will get the flexibility and user experience they’ve been denied for over a decade now. With UltraViolet, users will be able to download, stream, share and even get copies for use on physical media, basically covering a great deal of the average user needs in terms of interoperability and user experience. BUT that’s solving just half (or less) of the issues. Technical agreement on a common file format is a good start, but the business model side remains an open issue. And history has shown the poor ability of the entertainment industry to be creative in this space.
(via Lift Conference)