Nike has always been at the forefront of cutting edge philosophies in the world of design, execution and marketing. One of the most innovative in recent memory was the establishing of Nike Digital Sport in 2010, whose aim was to develop devices and technologies that allowed users to track their personal statistics in any sport in which they participated. For those interested in Nike’s marketing philosophies, head over to Fortune to read the fascinating article in its entirety.
What do you think about this video? “Incentivising senior employees very differently. Saw this incredibly interesting video recently. Was impressed not only by its surprising conclusions, but by its original way of presenting information. It’s certainly intriguing. I suspect that my senior people at Virgin will hope I don’t watch this video too often! What do you think about it? (via his blog)
It is a pretty cool video on management. And I agree that this original way of presenting information by RSA is very convincing. There are many more animated videos on their website or youtube channel. Great content and intriguing to watch. Thanks Richard for posting and thanks RSA for being a powerful and inspiring platform.
Tim Biskup and his most recent installation titled Gravity’s Migraine. The see through cube which sits behind the hotel’s reception desk featured a woman inside the space which brings to the forefront issues of voyeurism and the lack of privacy. The core idea behind these installations is how objects can take on an entirely new shape by simply changing their visual perspective. When looking simply at the cube, it’s interesting to note how the lines on the cube’s glass create this fractal look which merge with the layers of blue and white patterns painted within the transparent box; thus, creating new shapes that duplicate Biskup’s style in a three dimensional landscape.
Great post by Avi Dan…
To get the most out of their agency, smart clients become their agency’s best client. Steve Jobs understood this. So did Phil Knight from Nike. They understood what matters to agencies and to agency people:
- Death by nitpicking. Nothing wears out agencies faster than re-do’s, having to rework the same idea over and over again. I had a simple rule with my agency: we allowed ourselves only 3 strikes. If, by the third revision, the idea was still not approved, we retired it and moved on to the next idea.
- People who can say, “Yes”. Too often the agency has to present ideas to middle managers who are not decision makers, and whose role is often limited to rejecting ideas. Smart clients involve the person who can say “Yes” from the get-go, be it the CMO or even the CEO.
- Collaboration. Agencies crave respect – clients that empower them to have a more consultative relationship, rather than a vendor-like arrangement. A key value an agency can bring to the relationship is third-party objectivity, as the client view and the customer view need to be supplemented by an independent agency view in a healthy relationship.
- Creative hothouse. Creative showcase accounts, and the chance to win creative awards, attract a disproportionate share of the agency’s, and the industry, best talent. A great client has uncompromising standards of creativity and an almost religious belief in a great brief.
- Evaluations. Great clients are objective and encourage two-way communication. They implement a 360-degrees evaluation process, where client and agency have equal input. For great clients, the evaluation process is a dialogue, not a report card. It is designed to inspire mastery, beyond just capturing functioning capability.
- Compensation. Smart clients encourage agencies to become their business partners and be measured by business results, aligning compensation with outcomes, and giving them an opportunity for maximizing their upside.
It is up to the CMO and his or her marketing team to create an atmosphere of excellence on their business, and an inspired culture of achievement. An great client, one with the passion to become an agency’s best client, will attracts a disproportionate amount of agency talent that will give it a strategic competitive edge.
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Hackers spent about 25 percent of their time in forums educating other hackers about beginner tips, according to a survey by cyber security firm Imperva.
Hackers devote a lot of time to hacking tutorials, which means there is a strong and steady interest in content related to learning the tricks of the trade. About 22 percent of the discussions related to hacking tools and programs, while 21 percent related to web site and forum hacking. Read full story here.
(via CR Blog) Stunts, installations, neat tech ideas and UGC – advertising has been experimenting with all manner of new methods of engagement. Discovery Networks Europe’s Federico Gaggio and Patrick Burgoyne CR editor brought together some of the most significant of these ideas in a presentation for the Promax Conference. Here’s their overview of adland’s new directions
“Cool Shit” started as a presentation at the Promax Conference in LA in 2010 by Federico Gaggio, Executive Creative Director at Discovery Networks Europe, and CR editor Patrick Burgoyne (the title was the organisers’ by the way). It was designed to be an inspirational session, rounding up content showing new and interesting ways brands and advertisers had been using the power of digital and social media to establish deeper and more meaningful relationships with their audiences. Since then, updated versions have been presented in London, Berlin and New York. There have also been many requests from audience members for an online version of the presentation. As a general overview of some of the key developing themes in advertising, we thought it would be worth sharing here on the CR Blog. What follows is a transcript of the talk as written up by Gaggio. Read more