Can creativity be agile?
This question was the title of a great post by influxinsights and caught my eye.
Creativity is agile by nature!
And this DRC Music Project by Damon Albarn is a perfect example of agility in action.
11 producers went to Congo teamed up with the best of contemporary Congolese musicians and performers and recorded an album in just five days. They wasted no time – within 30 minutes of landing in the capital, Kinshasha, they were recording samples with a local band.
But why even ask this question? Can creativity be agile?
Because up to now we played by the rules of business
A world of predefined outcome and target
Process over better solution
No changes, no adjustments along the way
Fear of failure
To date the only way to succeed
But usually with dissatisfying results and a mediocre business impact
A more agile process in business will help creativity
Will demand to run business with a more creative mindset
Creating a new way to solve problems and collaborate
Less talk, more walk … more creativity in action
It will create better solutions, serving customer needs better and create sustainable business value
A study by IBM’s Institute for Business Value identified creativity is “the most important leadership competency for the successful enterprise of the future”
Creatives and Designers need to prepare.
They will play a much bigger role in business soon
(via CR Blog) Stunts, installations, neat tech ideas and UGC – advertising has been experimenting with all manner of new methods of engagement. Discovery Networks Europe’s Federico Gaggio and Patrick Burgoyne CR editor brought together some of the most significant of these ideas in a presentation for the Promax Conference. Here’s their overview of adland’s new directions
“Cool Shit” started as a presentation at the Promax Conference in LA in 2010 by Federico Gaggio, Executive Creative Director at Discovery Networks Europe, and CR editor Patrick Burgoyne (the title was the organisers’ by the way). It was designed to be an inspirational session, rounding up content showing new and interesting ways brands and advertisers had been using the power of digital and social media to establish deeper and more meaningful relationships with their audiences. Since then, updated versions have been presented in London, Berlin and New York. There have also been many requests from audience members for an online version of the presentation. As a general overview of some of the key developing themes in advertising, we thought it would be worth sharing here on the CR Blog. What follows is a transcript of the talk as written up by Gaggio. Read more
[via 99%, by Scott McDowell]
The ebb and flow of concentrated focus and total disengagement has been a subject
of particular interest to the composer, musician, and producer Brian Eno (U2,
Eric Tamm’s book, Brian Eno: His Music and The Vertical Sound of Color, delves
deeply into Eno’s “creative process.” Eno himself calls it:
…a practice of some kind … It quite frequently happens that you’re
just treading water for quite a long time. Nothing really dramatic
seems to be happening. … And then suddenly everything seems to
lock together in a different way. It’s like a crystallization point
where you can’t detect any single element having changed. There’s
a proverb that says that the fruit takes a long time to ripen, but it
falls suddenly … And that seems to be the process.
Throughout his career, Eno has used a grab bag of tools to assist the creative
process. “There are lots of ways that you can interfere with it and make it more
1. Freeform capture. Grab from a range of sources without editorializing.
According to Tamm, one of Eno’s tactics “involves keeping a microcassette tape
recorder on hand at all times and recording any stray ideas that hit him out of the
blue – a melody, a rhythm, a verbal phrase.” He’ll then go through and look for links
or connections, something that can form the foundation for a new piece of music.
2. Blank state. Start with new tools, from nothing, and toy around. For example,
Eno approaches this by entering the recording studio with no preconceived ideas,
only a set of instruments or a few musicians and “just dabble with sounds until
something starts to happen that suggests a texture.” When the sound texture evokes
a memory or emotion that impression then takes over in guiding the process.
3. Deliberate limitations. Before a project begins, develop specific limitations.
Eno’s example: “this piece is going to be three minutes and nineteen seconds long
and it’s going to have changes here, here and here, and there’s going to be a
convolution of events here, and there’s going to be a very fast rhythm here with a
very slow moving part over the top of it.”
4. Opposing forces. Sometimes it’s best to generate a forced collision of ideas.
Eno would “gather together a group of musicians who wouldn’t normally work
together.” Dissimilar background and approaches can often evoke fresh thinking.
5. Creative prompts. In the ‘70s Eno developed his Oblique Strategies cards, a
series of prompts modeled after the I Ching to disrupt the process and encourage a
new way of encountering a creative problem. On the cards are statements and
questions like: “Would anybody want it?” “Try faking it!” “Only a part, not the
whole.” “Work at a different speed.” “Disconnect from desire.” “Turn it upside
down.” “Use an old idea.” These prompts are a method of generating specifics, which
most creatives respond favorably to.
In the end, don’t underestimate your personal feelings about a project. Eno states:
“Nearly all the things I do that are of any merit at all start off as just being good
fun.” Amen to that.
How Do You Spark Creative Breakthroughs?
Where do you get your best ideas?
What strategies do you use to give your creative mind a kick?
Scott McDowell works with business leaders and creative teams to ease
collaboration. He’s also a DJ at WFMU. Follow Scott @mcd_owell.
Happy Birthday, John! Thanks for standing up, pushing the status quo and using creativity to change the world.
- Remembering John Lennon (bbc.co.uk)
- John Lennon 70th birthday anniversary celebrated in new Google doodle (telegraph.co.uk)
- Yoko reflects on John Lennon’s 70th (mirror.co.uk)
- John Lennon’s Fingerprints Seized by FBI Prior to Auction (blippitt.com)
Innovation has no copyright – it can come from anyone, anywhere at anytime and this is the beauty of it. (Mike Co-Founder of Crowdspring)
Frank Aldorf, Executive Creative Director of the marketing and business consulting firm, Hubble Innovations with offices in Los Angeles and Berlin, was the most recent person to take our Sabbath Manifesto “Unplug Challenge,” shutting off his cell phone and computer for 24 hours last weekend.
Even though Aldorf, 35, admits he is engaged with technology almost 24/7 to connect with business partners and friends, to create and shape ideas, and for fun, he found the experience of powering down to be “fantastic”.
Read full article here, http://huff.to/da6UXs
What a great project by David Rockwell (CEO Rockwell Group) and KaBoom an organization with the powerful vision to “provide a place to play within walking distance of every child in America”. Rockwell came up with this portable, all in a box, playground approach which brings Darell Hammond and his organization a lot closer to reach their goal.Anywhere, anytime. It’s activating and collaborative. Kid’s building their own playgrounds. All out of sand, water, loose parts and imagination. A place “where creativity can run wild” (New York Times). Kudos to David Rockwell for this child-centric, innovative playground concept.
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