frank's blog

Randomly Juxtaposing – How Software Can Help Overcome Habitual Ways Of Thinking

Posted in ideas, innovation by aldorf on November 1, 2011

Randomly juxtaposing diagrams of two everyday objects.

The Creatomatic by Nova Jiang:

The Creatomatic is a piece of software designed to accelerate the imagination and prompt new inventions. It works by randomly juxtaposing diagrams of two everyday objects from a selection of hundreds. Through free association, the two objects can prompt the invention of an entirely new object, which can be practical or nonsensical. Inspired by the accidental nature of creativity, the Creatomatic uses the technique of surprise to overcome habitual ways of thinking and short circuit rational control.

(via  liftlab_blogs)

Can Creativity Be Agile?

Posted in design, ideas, inspiration, quality by aldorf on October 21, 2011

Can creativity be agile?

This question was the title of a great post by influxinsights and caught my eye.

Creativity is agile by nature!

And this DRC Music Project by Damon Albarn is a perfect example of agility in action.


11 producers went to Congo teamed up with the best of contemporary Congolese musicians and performers and recorded an album in just five days. They wasted no time – within 30 minutes of landing in the capital, Kinshasha, they were recording samples with a local band.

But why even ask this question? Can creativity be agile?

Because up to now we played by the rules of business

A world of predefined outcome and target

Linear timelines

Process over better solution

No changes, no adjustments along the way

Fear of failure

To date the only way to succeed

But usually  with dissatisfying results and a mediocre business impact

A more agile process in business will help creativity

Will demand to run business with a more creative mindset

Creating a new way to solve problems and collaborate

Less talk, more walk … more creativity in action

It will create better solutions, serving customer needs better and create sustainable business value

A study by IBM’s Institute for Business Value identified creativity is “the most important leadership competency for the successful enterprise of the future”

Creatives and Designers need to prepare.

They will play a much bigger role in business soon

Soundtank by Nik Nowak

Posted in art, music by aldorf on September 19, 2011

Berlin based artist Nik Nowak created this mobile soundsystem.

Cool Sh*t: New Directions In Advertising

Posted in blog, ideas, inspiration, Media by aldorf on August 19, 2011

(via CR Blog) Stunts, installations, neat tech ideas and UGC – advertising has been experimenting with all manner of new methods of engagement. Discovery Networks Europe’s Federico Gaggio and Patrick Burgoyne CR editor brought together some of the most significant of these ideas in a presentation for the Promax Conference. Here’s their overview of adland’s new directions

“Cool Shit” started as a presentation at the Promax Conference in LA in 2010 by Federico Gaggio, Executive Creative Director at Discovery Networks Europe, and CR editor Patrick Burgoyne (the title was the organisers’ by the way). It was designed to be an inspirational session, rounding up content showing new and interesting ways brands and advertisers had been using the power of digital and social media to establish deeper and more meaningful relationships with their audiences. Since then, updated versions have been presented in London, Berlin and New York. There have also been many requests from audience members for an online version of the presentation. As a general overview of some of the key developing themes in advertising, we thought it would be worth sharing here on the CR Blog. What follows is a transcript of the talk as written up by Gaggio. Read more

 

 

…On The Fear Of Failure – [Video]

Posted in conference, design, inspiration by aldorf on August 4, 2011

Milton Glaser – on the fear of failure.

Watch Walin Ollins, Stefan Sagmeister, Paul Coelho, Rei Inamoto and others answering the same question at Berghs’ Exhibition ’11 vimeo channel.

Developing Your Creative Practice: Tips from Brian Eno

Posted in blog, ideas, inspiration by aldorf on August 2, 2011

[via 99%, by Scott McDowell]

The ebb and flow of concentrated focus and total disengagement has been a subject

of particular interest to the composer, musician, and producer Brian Eno (U2,

Talking Heads, Roxy Music). Drawing on interviews from throughout Eno’s career,

Eric Tamm’s book, Brian Eno: His Music and The Vertical Sound of Color, delves

deeply into Eno’s “creative process.” Eno himself calls it:

…a practice of some kind … It quite frequently happens that you’re

just treading water for quite a long time. Nothing really dramatic

seems to be happening. … And then suddenly everything seems to

lock together in a different way. It’s like a crystallization point

where you can’t detect any single element having changed. There’s

a proverb that says that the fruit takes a long time to ripen, but it

falls suddenly … And that seems to be the process.

Throughout his career, Eno has used a grab bag of tools to assist the creative

process. “There are lots of ways that you can interfere with it and make it more

efficient.”

1. Freeform capture. Grab from a range of sources without editorializing.

According to Tamm, one of Eno’s tactics “involves keeping a microcassette tape

recorder on hand at all times and recording any stray ideas that hit him out of the

blue – a melody, a rhythm, a verbal phrase.” He’ll then go through and look for links

or connections, something that can form the foundation for a new piece of music.

2. Blank state. Start with new tools, from nothing, and toy around. For example,

Eno approaches this by entering the recording studio with no preconceived ideas,

only a set of instruments or a few musicians and “just dabble with sounds until

something starts to happen that suggests a texture.” When the sound texture evokes

a memory or emotion that impression then takes over in guiding the process.

3. Deliberate limitations. Before a project begins, develop specific limitations.

Eno’s example: “this piece is going to be three minutes and nineteen seconds long

and it’s going to have changes here, here and here, and there’s going to be a

convolution of events here, and there’s going to be a very fast rhythm here with a

very slow moving part over the top of it.”

4. Opposing forces. Sometimes it’s best to generate a forced collision of ideas.

Eno would “gather together a group of musicians who wouldn’t normally work

together.” Dissimilar background and approaches can often evoke fresh thinking.

5. Creative prompts. In the ‘70s Eno developed his Oblique Strategies cards, a

series of prompts modeled after the I Ching to disrupt the process and encourage a

new way of encountering a creative problem. On the cards are statements and

questions like: “Would anybody want it?” “Try faking it!” “Only a part, not the

whole.” “Work at a different speed.” “Disconnect from desire.” “Turn it upside

down.” “Use an old idea.” These prompts are a method of generating specifics, which

most creatives respond favorably to.

In the end, don’t underestimate your personal feelings about a project. Eno states:

“Nearly all the things I do that are of any merit at all start off as just being good

fun.” Amen to that.

How Do You Spark Creative Breakthroughs?

Where do you get your best ideas?

What strategies do you use to give your creative mind a kick?

Scott McDowell works with business leaders and creative teams to ease

collaboration. He’s also a DJ at WFMU. Follow Scott @mcd_owell.


My Favorite John Lennon Quote

Posted in ideas, inspiration, music, Quotes Of The Day by aldorf on October 8, 2010

Happy Birthday, John! Thanks for standing up, pushing the status quo and using creativity to change the world.

Innovation Has No Copyright

Posted in innovation, Quotes Of The Day by aldorf on October 8, 2010

Innovation has no copyright – it can come from anyone, anywhere at anytime and this is the beauty of it. (Mike Co-Founder of Crowdspring)

 

Read About My Personal 24hrs Unplug Challenge In The Huffington Post

Posted in blog, ideas, Media, your take on... by aldorf on September 29, 2010

Power Off = Less Power?

Frank Aldorf, Executive Creative Director of the marketing and business consulting firm, Hubble Innovations with offices in Los Angeles and Berlin, was the most recent person to take our Sabbath Manifesto “Unplug Challenge,” shutting off his cell phone and computer for 24 hours last weekend.

Even though Aldorf, 35, admits he is engaged with technology almost 24/7 to connect with business partners and friends, to create and shape ideas, and for fun, he found the experience of powering down to be “fantastic”.

Read full article here, http://huff.to/da6UXs

To Cool For School – Imagination Playground

Posted in architecture, ideas by aldorf on July 29, 2010

What a great project by David Rockwell (CEO Rockwell Group) and KaBoom an organization with the powerful vision to “provide a place to play within walking distance of every child in America”. Rockwell came up with this portable, all in a box, playground approach which brings Darell Hammond and his organization a lot closer to reach their goal.Anywhere, anytime. It’s activating and collaborative. Kid’s building their own playgrounds. All out of sand, water, loose parts and imagination. A place “where creativity can run wild” (New York Times). Kudos to David Rockwell for this child-centric, innovative playground concept.

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