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Cool Sh*t: New Directions In Advertising

Posted in blog, ideas, inspiration, Media by aldorf on August 19, 2011

(via CR Blog) Stunts, installations, neat tech ideas and UGC – advertising has been experimenting with all manner of new methods of engagement. Discovery Networks Europe’s Federico Gaggio and Patrick Burgoyne CR editor brought together some of the most significant of these ideas in a presentation for the Promax Conference. Here’s their overview of adland’s new directions

“Cool Shit” started as a presentation at the Promax Conference in LA in 2010 by Federico Gaggio, Executive Creative Director at Discovery Networks Europe, and CR editor Patrick Burgoyne (the title was the organisers’ by the way). It was designed to be an inspirational session, rounding up content showing new and interesting ways brands and advertisers had been using the power of digital and social media to establish deeper and more meaningful relationships with their audiences. Since then, updated versions have been presented in London, Berlin and New York. There have also been many requests from audience members for an online version of the presentation. As a general overview of some of the key developing themes in advertising, we thought it would be worth sharing here on the CR Blog. What follows is a transcript of the talk as written up by Gaggio. Read more

 

 

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Perfect Service Innovation: Sell Your Out-of-Office Replies To Highest Bidder

Posted in ideas, innovation by aldorf on May 20, 2011

Emails will not stop rolling in just because the desk is vacant. So when art director Gustav Egerstedt went on paternity leave, Saatchi & Saatchi Stockholm sold his out of office autoreply to production company B-Reel. Those who email Gustav are primarily people who work in advertising and advertising students seeking jobs. This means that Gustav’s out of office autoreply is a good advertising channel for such production companies such as B-Reel. The advertising agency is now developing a beta service at www.outofofficead.com, where anyone can sell their out-of-office replies to the highest bidder, or donate a few lines to charity. (via The Inspiration Room)

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