frank's blog

Can Creativity Be Agile?

Posted in design, ideas, inspiration, quality by aldorf on October 21, 2011

Can creativity be agile?

This question was the title of a great post by influxinsights and caught my eye.

Creativity is agile by nature!

And this DRC Music Project by Damon Albarn is a perfect example of agility in action.


11 producers went to Congo teamed up with the best of contemporary Congolese musicians and performers and recorded an album in just five days. They wasted no time – within 30 minutes of landing in the capital, Kinshasha, they were recording samples with a local band.

But why even ask this question? Can creativity be agile?

Because up to now we played by the rules of business

A world of predefined outcome and target

Linear timelines

Process over better solution

No changes, no adjustments along the way

Fear of failure

To date the only way to succeed

But usually  with dissatisfying results and a mediocre business impact

A more agile process in business will help creativity

Will demand to run business with a more creative mindset

Creating a new way to solve problems and collaborate

Less talk, more walk … more creativity in action

It will create better solutions, serving customer needs better and create sustainable business value

A study by IBM’s Institute for Business Value identified creativity is “the most important leadership competency for the successful enterprise of the future”

Creatives and Designers need to prepare.

They will play a much bigger role in business soon

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Smart Clients Become Their Agency’s Best Client – Steve Jobs’ And Phil Knight’s Marketing Secret

Posted in inspiration, Media, quality by aldorf on October 18, 2011

Great post by Avi Dan

To get the most out of their agency, smart clients become their agency’s best client. Steve Jobs understood this. So did Phil Knight from Nike. They understood what matters to agencies and to agency people:

  1. Death by nitpicking. Nothing wears out agencies faster than re-do’s, having to rework the same idea over and over again. I had a simple rule with my agency: we allowed ourselves only 3 strikes.  If, by the third revision, the idea was still not approved, we retired it and moved on to the next idea.
  2. People who can say, “Yes”. Too often the agency has to present ideas to middle managers who are not decision makers, and whose role is often limited to rejecting ideas. Smart clients involve the person who can say “Yes” from the get-go, be it the CMO or even the CEO.
  3. Collaboration. Agencies crave respect – clients that empower them to have a more consultative relationship, rather than a vendor-like arrangement. A key value an agency can bring to the relationship is third-party objectivity, as the client view and the customer view need to be supplemented by an independent agency view in a healthy relationship.
  4. Creative hothouse. Creative showcase accounts, and the chance to win creative awards, attract a disproportionate share of the agency’s, and the industry, best talent. A great client has uncompromising standards of creativity and an almost religious belief in a great brief.
  5. Evaluations. Great clients are objective and encourage two-way communication. They implement a 360-degrees evaluation process, where client and agency have equal input. For great clients, the evaluation process is a dialogue, not a report card. It is designed to inspire mastery, beyond just capturing functioning capability.
  6. Compensation. Smart clients encourage agencies to become their business partners and be measured by business results, aligning compensation with outcomes, and giving them an opportunity for maximizing their upside.

It is up to the CMO and his or her marketing team to create an atmosphere of excellence on their business, and an inspired culture of achievement. An great client, one with the passion to become an agency’s best client, will attracts a disproportionate amount of agency talent that will give it a strategic competitive edge.

Follow Avi on Twitter.

GIF Shop – Brilliant New iPhone App

Posted in Animation, film, Media, photography by aldorf on August 17, 2011

Love it! The animated .gif maker for your iPhone. Easily create and edit looping animations, upload to Facebook, Twitter and Tumblr all on the go! get it at the app store

Dont Fear The Internet Dot Com

Posted in blog, Media, web, your take on... by aldorf on August 11, 2011

American duo Jessica Hische and Russ Maschmeyer. Their site Don’t Fear the Internet is a really great beginners’ guide to the fundamentals of web design, practical but in no way patronising. (via itsnicethat)

 

 

 

 

 

 

 

 

 

 

Are you a print designer, photographer, fine-artist, or general creative person? Do you have a shitty website that you slapped together yourself in Dreamweaver in that ONE web design class that you took in college? Do you not have a site at all because you’ve been waiting two years for your cousin to put it together for you? Well, we’re here to help. We know that you have little to no desire to do web design professionally, but that doesn’t mean that you want an ugly cookie-cutter site or to settle for one that hasn’t been updated since Hackerswas in theaters. Through short tutorial videos, you’ll learn how to take a basic wordpress blog and manipulate the css, html (and even some php!) to match your aesthetic. You’ll feel empowered rather than crippled by the internet and worst case scenario you’ll at least end up having a better idea of how professional web designers turn your design dreams into a reality on screen.

Björk’s new album is interactive

Posted in Animation, design, Media, music by aldorf on July 24, 2011

Biophilia is an iPhone/iPad release of Björk’s latest album created in collaboration with Scott Snibbe and her longtime design collaborators M/M (Paris). Comprising a suite of musical pieces and interactive artworks, Biophilia is released as ten in-app download experiences that are accessed through a three-dimensional galaxy, the album’s theme song Cosmogony. The first single Crystalline, is now available, others soon to follow. (Read more)

Björk Biophilia app intro narrated by David Attenborough.

 

Innovation Has No Copyright

Posted in innovation, Quotes Of The Day by aldorf on October 8, 2010

Innovation has no copyright – it can come from anyone, anywhere at anytime and this is the beauty of it. (Mike Co-Founder of Crowdspring)

 

Create Your Own FLASH Website

Posted in Media, web by aldorf on January 7, 2010

Create websites and embeddable flash objects with audio, video, images, and text, then publish anywhere on the Web. Drag & Drop. No programming.

Wix has recently surpassed the 2.6 million user landmark and is introducing a fresh new homepage and a brand new statistics feature for users that have chosen to create a Flash website using the Wix builder. And it’s thanks to the support and feedback from Wix users that it continues to evolve! Check out their blog to keep track of latest news & features.

Source: Wix Freshens Up for the New Year | Business & Finance News | Stock Market | equity | Investment

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