Can Creativity Be Agile?

Can creativity be agile?

This question was the title of a great post by influxinsights and caught my eye.

Creativity is agile by nature!

And this DRC Music Project by Damon Albarn is a perfect example of agility in action.

11 producers went to Congo teamed up with the best of contemporary Congolese musicians and performers and recorded an album in just five days. They wasted no time – within 30 minutes of landing in the capital, Kinshasha, they were recording samples with a local band.

But why even ask this question? Can creativity be agile?

Because up to now we played by the rules of business

A world of predefined outcome and target

Linear timelines

Process over better solution

No changes, no adjustments along the way

Fear of failure

To date the only way to succeed

But usually  with dissatisfying results and a mediocre business impact

A more agile process in business will help creativity

Will demand to run business with a more creative mindset

Creating a new way to solve problems and collaborate

Less talk, more walk … more creativity in action

It will create better solutions, serving customer needs better and create sustainable business value

A study by IBM’s Institute for Business Value identified creativity is “the most important leadership competency for the successful enterprise of the future”

Creatives and Designers need to prepare.

They will play a much bigger role in business soon

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“Against Dumb” by Smart Car or “Be Stupid” by Diesel?

New Entertainment Ecosystem – UltraViolet

the Ultraviolet video is a bit cheesy but worth watching. Dece Ultraviolet is

the latest attempt by the entertainment industry to distribute its content securely. The basic idea behind UltraViolet is the cloud based digital locker for content and rights licenses. DECE (Digital Entertainment Content Ecosystem) which is a cross-industry consortium of over 50 companies (and growing, Apple and Disney are missing!) committed to make UltraViolet the next generation standard for rich media experience where the users will get the flexibility and user experience they’ve been denied for over a decade now. With UltraViolet, users will be able to download, stream, share and even get copies for use on physical media, basically covering a great deal of the average user needs in terms of interoperability and user experience. BUT that’s solving just half (or less) of the issues. Technical agreement on a common file format is a good start, but the business model side remains an open issue. And history has shown the poor ability of the entertainment industry to be creative in this space.

 

 

(via Lift Conference)

Apture – Search and Explore Without Leaving The Page

Image via CrunchBase

Apture is shifting the way information is connected on the Internet. It’s about turning anything on a page into a link or doorway to more information. Everything is interactive. If you aren’t using Apture to browse the web, then you aren’t experiencing the Internet.

Apture Highlights gives readers the power to search and explore rich content and media from the web without even leaving the page. It’s a single line of code for your website. Installs in Seconds.

That’s what David Lynch and the others picked

And the 2010 vimeo award winners are…here.

another favorite, the experimental category winner,

Trend.ly – Usergenerated Trend Lists

Trend.ly is a site for those who need to determine how popular any concept is over another at any moment in time. On the site, anybody can either check already-existing trend polls between current concepts, or suggest a trend poll himself in case he has caught wind of something right before the rest got wise. Of course, the user might just want to know something very concrete that has got nothing to do with the degree of current popularity of a concept, but rather with its universal acceptance or perception.

What they say: “Trend.ly is an online, user generated trend list that you can access from any device which has an internet connection. Everything on trend.ly is submitted by our community. Once a trend poll has started, other people see it and vote what they like more.”

It is an entertaining way to find out which concepts are more popular among the public at large. Less useful but entertaining. Looks like virtually anything can be compared.

11 Ideas – How To Give A Great Speech

Image via Wikipedia

(via Bolt|Peters)

1) Start on time and finish early. It shows respect for peoples time.

2) Skip long introductions. If you like to give contextual background information, do it at the relevant part of your talk.

3) No intro slides at all. It feels wrong but it works great.

4) Before you even say hello, give your audience something of value. A nugget of information.

5) Don’t sacrifice content for jokes or funny slides. It’s the real meat of your presentation.

6) Don’t dumb down information. Your audience is not stupid.

7) Reference specific work examples.

8) Do not make any editorial notes during your talk (“sorry, this slide is hard to read”). Avoid editorializing. It just takes focus away from the content and will interrupt peoples experience.

9) Avoid phrases like “…more in detail later”. It pulls the audience right out of the talk. And the current becomes less interesting and important. Another form of editorializing.

10) Stories make great talks. If something is boring content, build a story around it.

11) Stop anticipating questions your audience might have. Leave it to the Q&A. Don’t include answers in your presentation already.

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Vodpod videos no longer available.