frank's blog

New Entertainment Ecosystem – UltraViolet

Posted in film, innovation, internet, Media, music, quality by aldorf on January 18, 2011

the Ultraviolet video is a bit cheesy but worth watching. Dece Ultraviolet is

the latest attempt by the entertainment industry to distribute its content securely. The basic idea behind UltraViolet is the cloud based digital locker for content and rights licenses. DECE (Digital Entertainment Content Ecosystem) which is a cross-industry consortium of over 50 companies (and growing, Apple and Disney are missing!) committed to make UltraViolet the next generation standard for rich media experience where the users will get the flexibility and user experience they’ve been denied for over a decade now. With UltraViolet, users will be able to download, stream, share and even get copies for use on physical media, basically covering a great deal of the average user needs in terms of interoperability and user experience. BUT that’s solving just half (or less) of the issues. Technical agreement on a common file format is a good start, but the business model side remains an open issue. And history has shown the poor ability of the entertainment industry to be creative in this space.

 

 

(via Lift Conference)

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Making Future Magic – Excellent Future Forecast by Dentsu + Berg

Posted in film, ideas, pioneers by aldorf on November 24, 2010

This is the first of two video sketches illustrating some of the ideas and principles behind Dentsu London’s communications strategy Making Future Magic.

This is part of a collaboration between Dentsu London and BERG. You can read more about both films at Dentsu London’s blog bit.ly/​mediasurfaces and on BERG’s blog here bit.ly/​incidentalmedia and here bit.ly/​thejourney_ms

The Internet And How It Effects Our Brain

Posted in ideas, web by aldorf on August 27, 2010
Cover of "The Shallows: What the Internet...

Cover via Amazon

An experiment of UCLA professor Gary Small showed that web surfers brain activity is far more extensive. Particular in areas of the prefrontal cortex associated with problem solving and decision-making.

Small concluded, “the current explosion of digital technology not only is changing the way we live and communicate, but is rapidly and profoundly altering our brains.”

When we go online we enter an environment that promotes cursory reading, distract thinking and superficial learning. The Internet is turning us into shallower thinkers and changing the structure of our brain.

In the 1980’s people thought the introduction of hyperlinks would strenghten critical thinking, enable us to switch easily between different viewpoints – a technology of liberation.

But because it disrupts concentration it weakens comprehension. A study from 1989 showed that readers tended just to click around and could not remember what they had and had not read.

People, who read linear text comprehend more, remember more, and learn more than those who read hyperlinked text. It took the hypertext readers longer to read the document and found it confusing.

Whenever a link appears, your brain has at least make the choice not to click, which is itself distracting.

And more recent research suggests that links surrounded by images, videos, and advertisements could be even worse.

In a study text-only viewers answered significantly more questions correctly. They found the presentation more interesting, more educational, more understandable, and more enjoyable.

It’s single-minded and we can transfer information into our long-term memory that is essential to the creation of knowledge and wisdom.

While reading the information is flowing into our working memory. When the load exceeds, we are unable to retain the information or to draw connections with other memories. We can’t translate the new material into conceptual knowledge.

Numerous studies show that we read faster as we go online.

Problem is that many different kinds of media coming at us simultaneously.

Office workers often glance at their inbox 30 to 40 times an hour. And every time we shift our attention, the brain has to reorient itself. Increasing the likelihood that we’ll overlook or misinterpret important information.

But we want to be interrupted. Each interruption brings us a valuable piece of information. The neverending stream of new information also plays to our natural tendency to overemphasize the immediate. we crave the new even when we know it’s trivial.

We accept the loss of concentration, focus, and fragmentation of our attention. We rarely stop to think that it might actually make more sense just to tune it all out.

Web browsing strengthens brain functions related to fast-paced problem-solving, particular when it requires spotting patterns in a welter of data. But it would be a serious mistake to conclude the Web is making us smarter.

Patricia Greenfield explains “every medium develops some cognitive skills at the expense of others. The development of visual-spatial skills is weakening deep processing.”

“By including the use of a new medium, we end up with a different brain. As we multitask online, we are training our brain to pay attention to the crap” (Michael Merzenich, pioneer of the field of neuroplasticity)

The problem is that skimming is becoming our dominant mode of thought.

In a metaphorical sense, we are evolving from cultivators of personal knowledge into hunters and gatherers in the electronic data forest. We seem fated to sacrifice much of what makes our minds so interesting.

———–

First thoughts after reading:

1) That’s what I like about the iPad. You are focused on one thing. There is no multitasking. That seems to me is a benefit and big advantage. It forces you to stick to one task.

2) Do not stop reading books!

3) Blogs and tweets repeat the same knowledge. Makes sense, so we have more chances to take the information in.

4) What is with people who will grow up just reading online sources and don’t know text without hyperlinks at all?

5) I will continue reading both, offline/ linear and online/ hyperlinked

6) Everyone has the choice, that skimming is not your dominant mode of thought.

———–

(adapted from The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr, discussed in Wired 6/2010.)

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