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New Book “The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise”

Posted in innovation by aldorf on April 28, 2011

Books premise: Firms must adapt to survive in the 21st century. In this new “normal”, business is global, distributed, dynamic, and fast paced. Markets are hyper competitive and you are only as good as your last business, product, or technology innovation. Execution is critical, but not sufficient to succeed. Business leaders must fundamentally rethink their strategies to become more agile, flexible, and innovative than ever – and the stakes couldn’t be higher. Read moreā€¦

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