Can creativity be agile?
This question was the title of a great post by influxinsights and caught my eye.
Creativity is agile by nature!
And this DRC Music Project by Damon Albarn is a perfect example of agility in action.
11 producers went to Congo teamed up with the best of contemporary Congolese musicians and performers and recorded an album in just five days. They wasted no time – within 30 minutes of landing in the capital, Kinshasha, they were recording samples with a local band.
But why even ask this question? Can creativity be agile?
Because up to now we played by the rules of business
A world of predefined outcome and target
Process over better solution
No changes, no adjustments along the way
Fear of failure
To date the only way to succeed
But usually with dissatisfying results and a mediocre business impact
A more agile process in business will help creativity
Will demand to run business with a more creative mindset
Creating a new way to solve problems and collaborate
Less talk, more walk … more creativity in action
It will create better solutions, serving customer needs better and create sustainable business value
A study by IBM’s Institute for Business Value identified creativity is “the most important leadership competency for the successful enterprise of the future”
Creatives and Designers need to prepare.
They will play a much bigger role in business soon