I hate bringing up this brand always as an example but they do a lot of things right.
The short lesson from this article about Apple’s retail experience is that if you want people to have a consistently good experience with your store, you must CONTROL everything. No element of your store’s experience should be left up to a random element of choice as decided by an hourly employee.
A 2007 employee training manual lays out the A-P-P-L-E “steps of service” with an acronym of the company name: “Approach customers with a personalized warm welcome,” “Probe politely to understand all the customer’s needs,” “Present a solution for the customer to take home today,” “Listen for and resolve any issues or concerns,” and “End with a fond farewell and an invitation to return.” It is reportedly still in use today.
Freedom comes on the other side of control. Question is, how are we controlling the experience in our stores?
A place to learn how to make bikes. You keep the skills, your first bike goes to someone who really needs it.
The Bicycle Academy is a new enterprise providing people with the skills and facilities to design and make their own bikes.
Frame building will be taught by the legendary Brian Curtis as evening classes or short weekday courses. As part of the learning process each student will make a frame designed specifically for use in Africa. Once graduated students will be able to use The Bicycle Academy workshop to hone their skills and build their own frames. (Sponsored via peoplefund.it)
Developed at bike-maker Schwinn Csepel Ltd in Hungaria. The bicycle design utilizes wires and pulleys rather than greasy chains to get you around.
The “Stringbike” uses two steel cables attached to pulleys, which move on swinging kidney-shaped discs as you pedal. The discs replace a traditional round gear system, and you can install different discs depending on your needs, according to the Web site Hungarian Ambiance.
The position of the pedals determines the position of the discs, so that they swing in opposition — one is always pulling the bike forward, and the other lags behind. This allows a continuous transmission change, which could help a rider navigate winding streets, because you can more easily control the transmission without having to shift gears.
Winner of an iF Gold Award. Designed for Pacific Cycles by Mark Sanders. The man behind the Strida Bike. Now folding bikes really become an option. The bike has a special handle so you can wheel it around much like airport luggage. With its green credentials and compact shape, Sanders says, the features and “uncluttered aesthetic offer a radical new image of what a bicycle can be.”