The guys at BERG are just amazing. No wonder they came up with an amazing product.
Here’s what’s important…
1. Printers are the most boring things around-(we worked on Epson and know the challenges) these guys managed to make one that’s cool
2. It’s cool because it has personality- “little printer” shifts it from a inanimate object to something personal and cute
3. It’s cool because the form factor plays with our conception and expectations of a printer
4. Small is the way to go because it matches and fits with our other devices- it’s a printer that doesn’t look out of place with our mobile devices and it looks like we can take it wherever we go
5. It recognizes and demonstrates to us that we might have things on our mobile devices that warrant printing- smart user understanding
6. HP dominates the business and has spent millions trying to make printers cool and they have failed every single time
7. Anyone can have an idea, but not everyone brings them to life
8. You need to bring it to life in a clever way- Berg’s film is great and agencies should have no problem doing this part
9. If you can dream it up- why not make it real? There’s nothing stopping you from dreaming up a product, bringing it to life and selling it- why not make your own products? (via influxinsights)
Biophilia is an iPhone/iPad release of Björk’s latest album created in collaboration with Scott Snibbe and her longtime design collaborators M/M (Paris). Comprising a suite of musical pieces and interactive artworks, Biophilia is released as ten in-app download experiences that are accessed through a three-dimensional galaxy, the album’s theme song Cosmogony. The first single Crystalline, is now available, others soon to follow. (Read more)
Björk Biophilia app intro narrated by David Attenborough.
Interesting to see how we define and describe concepts in times of merging technology. Syzygy says it’s a new TV experience concept. To me it’s more taking the focus off TV and connecting it with all your other devices. Your TV becomes part of the already existing ecosystem of mobile digital tools and is one of many media surfaces. An opportunity to create more interactive content and keeping the fixed mounted screen in your living room on and alive. Reminds me of another great example by BERG, London.