frank's blog

Cool Sh*t: New Directions In Advertising

Posted in blog, ideas, inspiration, Media by aldorf on August 19, 2011

(via CR Blog) Stunts, installations, neat tech ideas and UGC – advertising has been experimenting with all manner of new methods of engagement. Discovery Networks Europe’s Federico Gaggio and Patrick Burgoyne CR editor brought together some of the most significant of these ideas in a presentation for the Promax Conference. Here’s their overview of adland’s new directions

“Cool Shit” started as a presentation at the Promax Conference in LA in 2010 by Federico Gaggio, Executive Creative Director at Discovery Networks Europe, and CR editor Patrick Burgoyne (the title was the organisers’ by the way). It was designed to be an inspirational session, rounding up content showing new and interesting ways brands and advertisers had been using the power of digital and social media to establish deeper and more meaningful relationships with their audiences. Since then, updated versions have been presented in London, Berlin and New York. There have also been many requests from audience members for an online version of the presentation. As a general overview of some of the key developing themes in advertising, we thought it would be worth sharing here on the CR Blog. What follows is a transcript of the talk as written up by Gaggio. Read more

 

 

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Rituals Are Powerful

Posted in ideas, inspiration by aldorf on August 18, 2011

The average American undertakes approximately 170 rituals a day–from shaking hands to picking up their cup of Starbucks. And even though no one gives them a thought, these rituals add up and shape our daily lives. What’s interesting is that the number is steadily increasing. People have added, on average, six new rituals to their portfolio over the past four years. The more stress we feel, the more rituals we carry out.

Rituals create an artificial space around us where we feel safe from our everyday pressures. Trouble at work, trouble with relationships, and trouble with children all add up to us searching for more rituals to keep our anxieties at bay. Take time to observe professional athletes as they prepare for a big race. They are usually engaged in one ritual after another in an attempt to minimize failure and create a positive place for success. However, you don’t need to go much further than surface level to see that the types of rituals we undertake today have changed. All those that involve building anticipation have been replaced with our need for instant gratification–like viewing a photograph within moments of taking it.

Rituals are immensely powerful from a branding point of view (although surprisingly few brands really get how powerful they are). It’s time for all of us to introduce a big dose of patience into our lives, into our routines, and of course, into our brands. Numerous studies show that it’s the anticipation we enjoy the most. Looking forward to a vacation tends to be more rewarding than the actual trip. Planning to buy the latest camera, with its improved features and functions, is a whole lot more exciting than using it. Yet, for some reason we’ve skipped anticipation, opting instead for instant gratification. Sadly, along the way we’ve slowly and unknowingly killed many invaluable rituals which once defined our lives. They now seem odd and outdated. The question is: Were the rituals really that outdated? Or have we become too demanding? (via Martin Lindstrom)

Perfect Service Innovation: Sell Your Out-of-Office Replies To Highest Bidder

Posted in ideas, innovation by aldorf on May 20, 2011

Emails will not stop rolling in just because the desk is vacant. So when art director Gustav Egerstedt went on paternity leave, Saatchi & Saatchi Stockholm sold his out of office autoreply to production company B-Reel. Those who email Gustav are primarily people who work in advertising and advertising students seeking jobs. This means that Gustav’s out of office autoreply is a good advertising channel for such production companies such as B-Reel. The advertising agency is now developing a beta service at www.outofofficead.com, where anyone can sell their out-of-office replies to the highest bidder, or donate a few lines to charity. (via The Inspiration Room)

A Visual Life – Beautiful Short About “The Sartorialist”

Posted in blog, fashion, film, Media by aldorf on April 26, 2011

Thanks Tyler Manson (Director) and Intel (Visual Life Series) for this shortfilm about a man visually articulating his vision of style and photography. Enjoyed it very much!

Related Articles

JUNE 16th 2014 – The Idea That Moved Tunisia To Rebuild Their Country

Posted in ideas, Media by aldorf on April 19, 2011
Spot on comment from Dabitch on adland.tv
“It’s not the media chosen, it’s the idea, it’s the message, it’s the spread, and here it all comes together beautifully. Reinvigorating an entire country, encouraging them to dust off their shoulders, look to the future and get back to working together for a better life.”
Awards : 2 Gold (Media and Integrated), 1 Silver ( Media) , 2 Bronze (Direct) at Dubai Lynx 2011
Full details at http://www.dubailynx.com/winners/2011/
Advertising Agency: MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Creative Director: Nicolas Courant
Copywriters Mehdi Lamloum/ Asma Kanzari/ Yosri Mimouna/ Yassine Boughaba/ Moez Achour
Associate Creative Director : Gerald Heraud

“Against Dumb” by Smart Car or “Be Stupid” by Diesel?

Posted in Animation, film, inspiration by aldorf on February 23, 2011

Next-Gen Immersive 3D Ads from Cooliris and InMobi

Posted in Animation, film, ideas, Media by aldorf on February 15, 2011

http://www.cooliris.com/3d-ads

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