frank's blog

Perfect Service Innovation: Sell Your Out-of-Office Replies To Highest Bidder

Posted in ideas, innovation by aldorf on May 20, 2011

Emails will not stop rolling in just because the desk is vacant. So when art director Gustav Egerstedt went on paternity leave, Saatchi & Saatchi Stockholm sold his out of office autoreply to production company B-Reel. Those who email Gustav are primarily people who work in advertising and advertising students seeking jobs. This means that Gustav’s out of office autoreply is a good advertising channel for such production companies such as B-Reel. The advertising agency is now developing a beta service at www.outofofficead.com, where anyone can sell their out-of-office replies to the highest bidder, or donate a few lines to charity. (via The Inspiration Room)

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JUNE 16th 2014 – The Idea That Moved Tunisia To Rebuild Their Country

Posted in ideas, Media by aldorf on April 19, 2011
Spot on comment from Dabitch on adland.tv
“It’s not the media chosen, it’s the idea, it’s the message, it’s the spread, and here it all comes together beautifully. Reinvigorating an entire country, encouraging them to dust off their shoulders, look to the future and get back to working together for a better life.”
Awards : 2 Gold (Media and Integrated), 1 Silver ( Media) , 2 Bronze (Direct) at Dubai Lynx 2011
Full details at http://www.dubailynx.com/winners/2011/
Advertising Agency: MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Creative Director: Nicolas Courant
Copywriters Mehdi Lamloum/ Asma Kanzari/ Yosri Mimouna/ Yassine Boughaba/ Moez Achour
Associate Creative Director : Gerald Heraud
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