Nike has always been at the forefront of cutting edge philosophies in the world of design, execution and marketing. One of the most innovative in recent memory was the establishing of Nike Digital Sport in 2010, whose aim was to develop devices and technologies that allowed users to track their personal statistics in any sport in which they participated. For those interested in Nike’s marketing philosophies, head over to Fortune to read the fascinating article in its entirety.
The mobile web is growing 8 times faster than the web grew in adoption. Companies like Amazon, eBay, PayPal, and Google were all products of the initial web explosion. They disrupted countless established business – some of which never recovered. Today, 3 times more smartphones are activated every minute than there are babies born. Read more…
Check out my “Future of Mobile Internet” presentation.
Coffee & Power is the current project of Philip Rosedale, the founder and former CEO of Linden Lab, the company behind Second Life. It’s a crowdsourcing startup that Rosedale founded in 2010 with former Linden Lab colleague Ryan Downe and former Accenture consultant Fred Heiberger. And it’s all about making it easier for people to do small chunks of creative work for one another, and get paid for it. The idea has to components, there is a website where people can post small jobs they need done or are willing to do. And two physical Coffee & Power “workclubs,” in San Francisco and Santa Monica, where members can meet to collaborate or deliver services. These are the “key enabling features” that they copied from Secon Life and that help sellers and buyers find one another, decide who’s trustworthy, and pay for work completed. The first element is rich communications, in the form of profiles, reviews, status updates, and a live public chat space (no 3-D avatars this time). The second is radical transparency, meaning the details of every transaction are available for everyone to see. The third is a virtual currency, called C$ in an echo of Second Life’s Linden Dollars or L$.
The guys at BERG are just amazing. No wonder they came up with an amazing product.
Here’s what’s important…
1. Printers are the most boring things around-(we worked on Epson and know the challenges) these guys managed to make one that’s cool
2. It’s cool because it has personality- “little printer” shifts it from a inanimate object to something personal and cute
3. It’s cool because the form factor plays with our conception and expectations of a printer
4. Small is the way to go because it matches and fits with our other devices- it’s a printer that doesn’t look out of place with our mobile devices and it looks like we can take it wherever we go
5. It recognizes and demonstrates to us that we might have things on our mobile devices that warrant printing- smart user understanding
6. HP dominates the business and has spent millions trying to make printers cool and they have failed every single time
7. Anyone can have an idea, but not everyone brings them to life
8. You need to bring it to life in a clever way- Berg’s film is great and agencies should have no problem doing this part
9. If you can dream it up- why not make it real? There’s nothing stopping you from dreaming up a product, bringing it to life and selling it- why not make your own products? (via influxinsights)
Are you a “webmaster”, admin, blog owner or someone with access to index.html files? Are you interested in taking part in the recent global wave of revolution from the comfort of your home computer? Occupy the Internet! (via graffitiresearchlab)
The book is dead. Long live the book.
Founded in September 2006 by James Bridle, booktwo.org exists to investigate, analyse, catalogue and debate the future of literature and the publishing industry.
Booktwo.org was founded out of a frustration with the failure of trade publishing to engage with new media and technology, a frustration reflected in the first essay: Birth Pangs of a new Literature. Over time, the industry has started to change, but booktwo.org continues to champion and challenge new literary forms and new publishing models.
James Bridle worked in a number of roles within and outside the publishing industry, from publicity and marketing to editorial, and from online strategy to web application development and production. His personal site can be found at shorttermmemoryloss.com.