frank's blog

Must Read “Nike’s New Marketing Mojo”

Posted in design, ideas, inspiration, Media, quality by aldorf on March 6, 2012

Nike has always been at the forefront of cutting edge philosophies in the world of design, execution and marketing. One of the most innovative in recent memory was the establishing of Nike Digital Sport in 2010, whose aim was to develop devices and technologies that allowed users to track their personal statistics in any sport in which they participated. For those interested in Nike’s marketing philosophies, head over to Fortune to read the fascinating article in its entirety.

Mobile Web Growing 8x Faster Than Web

Posted in Media, web by aldorf on March 6, 2012

The mobile web is growing 8 times faster than the web grew in adoption. Companies like Amazon, eBay, PayPal, and Google were all products of the initial web explosion.  They disrupted countless established business – some of which never recovered. Today, 3 times more smartphones are activated every minute than there are babies born. Read more…

Check out my “Future of Mobile Internet” presentation.

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