frank's blog

Randomly Juxtaposing – How Software Can Help Overcome Habitual Ways Of Thinking

Posted in ideas, innovation by aldorf on November 1, 2011

Randomly juxtaposing diagrams of two everyday objects.

The Creatomatic by Nova Jiang:

The Creatomatic is a piece of software designed to accelerate the imagination and prompt new inventions. It works by randomly juxtaposing diagrams of two everyday objects from a selection of hundreds. Through free association, the two objects can prompt the invention of an entirely new object, which can be practical or nonsensical. Inspired by the accidental nature of creativity, the Creatomatic uses the technique of surprise to overcome habitual ways of thinking and short circuit rational control.

(via  liftlab_blogs)

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