frank's blog

Can Creativity Be Agile?

Posted in design, ideas, inspiration, quality by aldorf on October 21, 2011

Can creativity be agile?

This question was the title of a great post by influxinsights and caught my eye.

Creativity is agile by nature!

And this DRC Music Project by Damon Albarn is a perfect example of agility in action.


11 producers went to Congo teamed up with the best of contemporary Congolese musicians and performers and recorded an album in just five days. They wasted no time – within 30 minutes of landing in the capital, Kinshasha, they were recording samples with a local band.

But why even ask this question? Can creativity be agile?

Because up to now we played by the rules of business

A world of predefined outcome and target

Linear timelines

Process over better solution

No changes, no adjustments along the way

Fear of failure

To date the only way to succeed

But usually  with dissatisfying results and a mediocre business impact

A more agile process in business will help creativity

Will demand to run business with a more creative mindset

Creating a new way to solve problems and collaborate

Less talk, more walk … more creativity in action

It will create better solutions, serving customer needs better and create sustainable business value

A study by IBM’s Institute for Business Value identified creativity is “the most important leadership competency for the successful enterprise of the future”

Creatives and Designers need to prepare.

They will play a much bigger role in business soon

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2 Responses

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  1. […] Can Creativity Be Agile? (aldorf.wordpress.com) […]

  2. PM Hut said, on October 24, 2011 at 9:16 am

    I like how you are associating Agile to a basic human characteristic… I think that what you’re also saying is that the way most projects are managed (Waterfall) is very restrictive and non-creative. I’m not sure many agree with you on this one.

    In any case, I invite you to read the Agile articles that are published so far on PM Hut, you can find them here.


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