The Resume Is Dead, The Bio Is King
If you’re a designer, entrepreneur, or creative – you probably
haven’t been asked for your resume in a long time. Instead,
people Google you – and quickly assess your talents based on
your website, portfolio, and social media profiles. Do they
resonate with what you’re sharing? Do they identify with your
story? Are you even giving them a story to wrap their head
That’s why the resume is on the out, and the bio is on the rise. People work with
people they can relate to and identify with. Your bio needs to tell the
bigger story. Especially, when you’re in business for yourself, or in the business
of relationships. It’s your bio that’s read first.
To help you with this, your bio should address the following five
1. Who am I?
2. How can I help you?
3. How did I get here (i.e. know what I know)?
4. Why can you trust me?
5. What do we share in common?
here are a few key pointers for reinventing your bio as a story:
1. Share a Point of View.
You’re a creative. Having something to say is the ultimate proof.
What’s missing from the larger conversation? Speak to that. Don’t be afraid
to tell the bigger story. We want to know how you see the world.
Show us that you have a unique perspective or fresh vantage point on the
things that matter most.
2. Create a Backstory.
Explain the origin for how you came to see the world in this way.
Maybe it was something that happened to you as a kid or early in your career. Consider your superhero origins. How did you come into these powers?
What set you off on this quest or journey? What’s the riddle or mystery you are
still trying to solve? When you tell the story of who you were meant to be, it becomes an undeniable story. Natural authority is speaking from the place of
what you know and have lived.
3. Incorporate External Validators.
Think frugally here. To paraphrase the artist De La Vega, we spend too much
time trying to convince others, instead of believing in ourselves. Nonetheless,
if you’re doing something new, different, or innovative – you have to anchor
it into the familiar. Help people see that your novel ideas are connected to
things they recognize and trust. That might be your notable clients, press, publications, or things you’ve created. Just enough to show people your story
is for real.
4. Invite people into relationship.
Now that you’ve established you’ve got something to share, remind people
you’re not so different from them. Vulnerability is the new black.
Share some guilty pleasures. Describe what you like to geek out on. Reveal
a couple things you obsess about as hobbies or interests. This will make you
more approachable and relatable. You’re human, too. Help people find
the invisible lines of connection.
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