frank's blog

Big Idea! Event-driven Programming For The Masses – ifttt.com

Posted in design, internet, quality by aldorf on May 11, 2011

ifttt – Short for “if this then that”.
New Service with the potential to make a significant impact.

In today’s time-pressured world, people are constantly looking for ways to speed up their daily tasks. Hoping to help towards that end, we recently came across ifttt — an application that allows users to exercise their creativity in automating certain online activities. Ifttt hopes to automate digital tasks so that they can trigger a function for which they were not originally designed. This is made possible through a “trigger” and “action” model. For example, a trigger could be “If I’m tagged in a photo on Facebook”. When this occurs, it will automatically execute an action, such as “create a tweet on twitter”. Tibbets gives another example: “For instance, you can use Google reader starred items to share images on your Tumblr blog, or customize how and which photos from your Flickr stream show up on your Facebook wall.” These tasks can be turned on and off, with a maximum of ten being turned on at once. Ifttt ultimately relies on the creativity of its users to effectively automate their online activities. However, by making this a simple and intuitive process, Ifttt has the potential to make a significant impact.

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