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Great Leaders Are Great Storytellers

Posted in inspiration, quality by aldorf on March 15, 2011
Hollywood Sign

Image via Wikipedia

“The ability to weave a tale is among the most powerful elements in any leader’s repertoire.” Hollywood producer and Mandalay Entertainment CEO Peter Guber (“The Kids Are All Right“, Oscar nominee ‘Best Picture‘). Here are four that stand out.

Former President Bill Clinton

Though not technically a business leader, Clinton’s leadership skills are formidable. “He is able to glean whats in it for his listener get their attention and then their intention,” Guber says. “His authenticity of purpose enters the room before he speaks the first word. He charms them and disarms them and then rearms them with his narratives.”

Apple Founder Steve Jobs

“Jobs’ Job One is story,” Guber says. ” he knows his devotees can’t just be customers—he needs apostles for his products who tell his story as their own and move it forward. Look at the lines in front of his stores when he opens new products. After he tells his story, the reaction reminds me of folks waiting for a big movie opening.”

POM Founder Lynda Resnick

“Story is Lynda’s mantra,” Guber says. “If she can’t find the story she can tell in the product, she simply doesn’t sell the product. Whether it is POM Wonderful, the pomegranate juice, Get Crackin’ pistachios, or replicas of Jackie O’s pearls, her narrative wins the day and hearts of her audience.”

Under Armour Founder Kevin Plank

“Kevin uses stories to create the impression among athletes that wearing Under Armour beneath your game shirt is a way to drive and fulfill your aspirations as a competitor,” Guber says. “He takes a story about perspiration and brings it to the level of inspiration.”

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