MIT Media Lab’s Brilliant New Visual Identity
TheGreenEyl used Processing as their tool of choice for the job. An algorithm can create 40,000 logo shapes in 12 different color combinations, providing the Media Lab an estimated 25 years’ worth of personalized business cards. Inspired by the community it comprises: Highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively develop a vision of the future and collaboratively develop a vision of the future. The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card, personal website and to create custom animations for any video content.
Creative Direction & Design: Richard The, E Roon Kang
Programming & Design: Willy Sengewald
Programming tool: Processing.org
Music: Mount Kimbie (myspace.com/ mountkimbie)
Footage: Paula Aguilera (MIT Media Lab)
Photos: Andy Ryan, Richard The