New Entertainment Ecosystem – UltraViolet
the Ultraviolet video is a bit cheesy but worth watching. Dece Ultraviolet is
the latest attempt by the entertainment industry to distribute its content securely. The basic idea behind UltraViolet is the cloud based digital locker for content and rights licenses. DECE (Digital Entertainment Content Ecosystem) which is a cross-industry consortium of over 50 companies (and growing, Apple and Disney are missing!) committed to make UltraViolet the next generation standard for rich media experience where the users will get the flexibility and user experience they’ve been denied for over a decade now. With UltraViolet, users will be able to download, stream, share and even get copies for use on physical media, basically covering a great deal of the average user needs in terms of interoperability and user experience. BUT that’s solving just half (or less) of the issues. Technical agreement on a common file format is a good start, but the business model side remains an open issue. And history has shown the poor ability of the entertainment industry to be creative in this space.
(via Lift Conference)