frank's blog

Making Future Magic – Excellent Future Forecast by Dentsu + Berg

Posted in film, ideas, pioneers by aldorf on November 24, 2010

This is the first of two video sketches illustrating some of the ideas and principles behind Dentsu London’s communications strategy Making Future Magic.

This is part of a collaboration between Dentsu London and BERG. You can read more about both films at Dentsu London’s blog bit.ly/​mediasurfaces and on BERG’s blog here bit.ly/​incidentalmedia and here bit.ly/​thejourney_ms

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  1. […] Interesting to see how we define and describe concepts in times of merging technology. Syzygy says it’s a new TV experience concept. To me it’s more taking the focus off TV and connecting it with all your other devices. Your TV becomes part of the already existing ecosystem of mobile digital tools and is one of many media surfaces. An opportunity to create more interactive content and keeping the fixed mounted screen in your living room on and alive. Reminds me of another great example by BERG, London. […]


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