frank's blog

Scvngr – The Next Level

Posted in ideas, pioneers by aldorf on November 22, 2010
Image representing SCVNGR as depicted in Crunc...

Image via CrunchBase

The check-in application that asks users to complete activity challenges, just announced a strategic partnership with major drink distributor Coca Cola http://www.coca-cola.com/index.jsp . The two have joined forces to give users who check-in to certain Simon Malls http://www.simon.com/ across United States the opportunity to earn points and rewards like gift cards and other Coke-branded merchandise.

Starting Friday, November 26, Scvngr users who check-in at one of the malls will be prompted to complete the new Coke Secret Formula Challenges. Some of the challenges include tasks like having a friend snap a photo of you high-fiving a fellow mall patron (bonus points if your target is drinking a Coke) or snapping a photo of hiding locations throughout the mall (maybe that’s where the Coke Secret Formula is hidden).

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