frank's blog

Vac from the Sea – Plastic Waste – A Sustainable Dialogue

Posted in design, ideas by aldorf on November 3, 2010

It is a wake-up call and a reminder of one of the most important environmental issues today. It is not about what you make of plastic, but about where it comes from.

During the summer of 2010, environmental organizations around the world collected marine debris from the oceans and sent to home appliance maker Electrolux. From this plastic, unique concept vacuum cleaners — Vacs from the Sea — were molded. Each model is made from debris collected from a specific sea. The Vacs are now being put on display to raise awareness around the plastic issue.

The “Vac from the Sea” concept was developed by PR agency Prime Sweden, Stockholm.

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