frank's blog

Conspiracy For Good by Tim Kring

Posted in film, Media, web by aldorf on August 19, 2010
kristin.eonline.com/ - "Heroes" Seas...

Image via Wikipedia

Tim Kring, the man behind the entertainment concept of  ‘Heroes’, has a cool website called ‘Conspiracy for Good.’  It’s in partnership with Nokia.

Conspiracy For Good, an inaugural movement that blends online and real-world tasks to effect social change through audience participation.

Conspiracy For Good blurs the lines between fiction and reality, compelling the audience to become a part of the story with real world outcomes. It creates a new genre of entertainment which combines rich narrative, philanthropy and commerce. We call this genre “social benefit storytelling”.

It will bubble up this summer in London when the story, the action, its characters and participants takes to the streets of the city.

The Conspiracy for Good is not just a story. It is a movement. Much like it has always been, individuals are now being “tapped on the shoulder” but now electronically and asked to join this movement to continue to make the work of the Conspiracy for Good a reality with global impact. By participating, members of CFG have the opportunity to affect real word change from the environment to education, to the economy by applying their unique abilities, talents, networks and passion as an active part of the story.

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