frank's blog

Innovation Gone Wild: Cam Girl Barbie

Posted in film, ideas, web by aldorf on July 23, 2010

Make that weird and awful. Watch this video. It’s a bit long, but Paul Carr of TechCrunch is absolutely right in what he’s saying about this product. Mattel probably thought it’s a perfect combination of beloved Barbie and technology. But unfortunately the company did great product development for pedophiles. Now it’s pretty easy to record content in little girls bedroom. Exact observation and funnel of all innovation ideas is key. Even worth, how got this product through prototyping and testing?

Vodpod videos no longer available.

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