frank's blog

Amazing “Reanimation” Couture Concept

Posted in fashion by aldorf on July 3, 2010

Here is the concept of Schmidttakahashi, taking pieces from the clothing bank and tagging each item with an RFID chip. That way you know exactly who donated what item. Then stitching the pieces back together to a new fashion collection. Because you have all the data you can track back who donated which part of the new clothes. Think about it, over generations you could recirculate the materials and always “reanimate” fashion. A sustainable and very intriguing concept using current technology. An entire new business model including designers and donators. Fashion industry…you are onto something.


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