frank's blog

Let’s Carrotmob

Posted in ideas by aldorf on December 10, 2009

Carrotmob is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world. It’s the opposite of a boycott.

It’s easier to understand if you look at an example. In the first ever Carrotmob event, a liquor store agreed to invest in upgrades that made their store more energy-efficient. In exchange, hundreds of Carrotmobbers showed up at once to support the winning liquor store. To the right is a video of that campaign, and the mayhem that ensued…

So…that video might be a little heavy on the dancing, but it explains the concept rather well. Now, choose a category below and we’ll tell you why the people in that category tend to love Carrotmob…

Other links:
twitter.com/carrotmob
twitter.com/virgance
1bog.org

Vodpod videos no longer available.

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