Let It Ring Idea

The Let It Ring experience begins at www.letitring.be, where anyone can send a message in French, Dutch or English to their friends, providing an e-mail address and cell phone number. Their friend receives an e-mail with a link to Crazy Car Crash, what seems to be a typical internet movie. What the friend doesn’t know, is that he/she is playing the main part in it. As the video starts to play the viewer’s cell phone starts ringing. If the person answers, he/she generates an accident in the viral movie.