A Real-Time Crowdsourced Production by New Yorkers
“The ‘New York Writes Itself’ script is a record of the real people in New York and what they have said and done as witnessed by a group of observational New Yorkers. If you hear a great quote or something catches your eye, submit it here as part of the script. Quotes, scenes and characters in the script are selected to be made into productions – like posters, exhibitions, music videos and short films.” Read more at www.newyorkwritesitself.com
Cool Sh*t: New Directions In Advertising
(via CR Blog) Stunts, installations, neat tech ideas and UGC – advertising has been experimenting with all manner of new methods of engagement. Discovery Networks Europe’s Federico Gaggio and Patrick Burgoyne CR editor brought together some of the most significant of these ideas in a presentation for the Promax Conference. Here’s their overview of adland’s new directions
“Cool Shit” started as a presentation at the Promax Conference in LA in 2010 by Federico Gaggio, Executive Creative Director at Discovery Networks Europe, and CR editor Patrick Burgoyne (the title was the organisers’ by the way). It was designed to be an inspirational session, rounding up content showing new and interesting ways brands and advertisers had been using the power of digital and social media to establish deeper and more meaningful relationships with their audiences. Since then, updated versions have been presented in London, Berlin and New York. There have also been many requests from audience members for an online version of the presentation. As a general overview of some of the key developing themes in advertising, we thought it would be worth sharing here on the CR Blog. What follows is a transcript of the talk as written up by Gaggio. Read more
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10 Lessons Learned On When To Change Your Game by Jason Goldberg
by Jason Goldberg, serial entrepreneur and CEO of Fab.com (via venturebeat)
All of the steps that lay behind our decision to transform Fab were rooted in the lessons learned over seven years in the startup world. Here, based on our experience, are the top 10 reasons to alter course.
- If you can’t get traction after one year, switch gears and work on something different. Particularly if you’re building a consumer e-business, you can tell pretty quickly if it’s going to fly or flunk.
- Don’t get bogged down in something just because you’ve been doing it. There are plenty of other fish in the entrepreneurial sea. Go catch the one that looks like it’s swimming faster than the turtle you’ve been riding.
- Be willing to go in a completely different direction. Remember, YouTube started as a video dating site. No one is going to shoot you for abandoning an idea that didn’t work.
- Consider your options well before you’re down to your last dollar. That will give you the time and resources to make a mid-course correction if necessary. It’s better to change when you’ve still got over $1million in the bank like we do.
- Do the math at least once a month. You can’t fix it if you don’t know it’s broken.
- Don’t get seduced by your own ‘brilliant’ idea. It may have sounded good on paper, but you need to be objective in evaluating the results.
- Change courses because you want to, not because you have to. If you’ve done your homework in a timely manner and you see the writing on the wall (see #5), you’ll have time to figure out where to go next.
- Get your board on board. They invested in you. They’ll want you to do whatever you’re convinced can give them the greatest return.
- Think like an investor. What can you do that has the greatest chance of delivering 10 times the investment you (or they) make in your business?
- Ask yourself the following six questions to determine whether to regroup:
- If we could do anything for the next year, what would it be?
- What are we most passionate about?
- What are our customers telling us?
- What can we (realistically) be the best at?
- If we were to use our limited resources for anything, what would we spend them on?
- What will create the most value for our shareholders?
Some people say great entrepreneurs just make it happen. I can tell you from experience with my own companies and in serving as an advisor to other startups: that is rarely true. Good businesses need inspiration as well as perspiration. If at first you don’t succeed, try again. The next time, you might get it right.
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On the Edge – Seven on Seven Event 2011 by Rhizome
Seven on Seven by Rhizome. Just Inspiring to see great collaboration between very talented people and the field of art and technology.
First video I had to watch was a collaboration between Zach Lieberman and Bre Pettis,
ToneCheck – Prevent Bitchy, Angry, Evil Emails
A very cool idea. Technology creates a vacuum that we humans fill with negative emotions by default. If an email content is neutral, we assume the tone is negative. ToneCheck is a “tone spellcheck” app that scans emails for negativity and then helpfully suggests tweaks to make your communication more positive (featured in The New York Times Magazine’s annual Year in Ideas issue). (Unfortunately) requires Microsft Outlook.
Festival of Ideas for the New City, May 4-8
The Festival of Ideas for the New City, May 4-8, 2011, is a major new collaborative initiative in New York involving scores of Downtown organizations, from universities to arts institutions and community groups, working together to affect change.
Video by m ss ng p eces
Music by Hess is More (Mikkel Hess, I always wanted to work with him, great guy, great talent, hopefully one day…)
Mirror – Beautiful Interactive Music Video Wins Gold
Mirror, an interactive follow up to Sour’s Award-winning “Hibi No Niero, has been awarded gold for media innovation and non-broadcast media at the Art Directors Club global awards in New York. The music video for Japanese band Sour‘s “Mirror” track, best viewed in Chrome or Safari, pulls in video from users’ webcam, Twitter and Facebook accounts. The song ‘Utsushi Kagami’ (Mirror) sings about the fact that everything and everyone around you is a mirror that reflects yourself. You can find who you are in the reflection of others. (via InspirationRoom).
Filming was produced by directors Masashi Kawamura, Qanta Shimizu andSaqoosha.
$5227 was raised through 63 backers at Kickstarter. Those who pledged $30 or more received a promotional flyer signed by the members of SOUR, and a first look at the video prior to the release. $50 or more earned an mp3 of the new track ‘Mirror’. $100 or more earned the right to a name on the music video credit list under Special Thanks. $200 or more earned entry as special guest to the SOUR album release concert in Tokyo on December 19. $500 or more was recognised with a special SOUR T shirt & Eco bag. $1000 or more earned free video concept work from Masashi Kawamura.
MIT Media Lab’s Brilliant New Visual Identity
TheGreenEyl used Processing as their tool of choice for the job. An algorithm can create 40,000 logo shapes in 12 different color combinations, providing the Media Lab an estimated 25 years’ worth of personalized business cards. Inspired by the community it comprises: Highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively develop a vision of the future and collaboratively develop a vision of the future. The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card, personal website and to create custom animations for any video content.
Studio: TheGreenEyl
Creative Direction & Design: Richard The, E Roon Kang
Programming & Design: Willy Sengewald
Programming tool: Processing.org
Video Credits:
Music: Mount Kimbie (myspace.com/ mountkimbie)
Footage: Paula Aguilera (MIT Media Lab)
Photos: Andy Ryan, Richard The
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