frank's blog

Revolutionary New Camera That Looks Nothing Like A Traditional Point-and-Shoot

Posted in innovation, Media, photography by aldorf on October 20, 2011

It reminds me of the time when Apple launched it’s first mp3 Player. The iPod did not look like any other device on the market but changed an entire industry. Mountain View-based startup Lytro, which launched earlier this year and demoed at Brainstorm Tech last July, just unveiled a line of “light field” cameras that capture more color, intensity and light per shot than traditional cameras. That makes for more vibrant photos, but most importantly, it allows users to change the focus within an image after it’s been taken.

Lytro founder Ren Ng holds the new Lytro camera. Photo: JP Mangalindan

Follow Lytro’s company blog here.

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