frank's blog

Infographic: What Colors Mean Across 10 Cultures

Posted in design, illustration by aldorf on April 30, 2010

Colors are probably the most obvious way that design varies across cultures. But the funny thing is that for most designers and companies, those color sensibilities often don’t rise past “Red is lucky in China; blue is soothing in the West.” That’s naive, as this superb infographic by David McCandless and Always With Honor shows.

The chart encompasses 10 different cultures, and 62 emotions (!!!). The cultures are represented by concentric rings, and the emotions are represented by slices of the circle. Thus, if you want to understand about Japanese color sensibilities, you read around the graph.

Produced for the book Information is Beautiful

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